📲 🍩 YouTube Shorts -> Quiz Funnel (Weight Loss)

Want to see some YouTube Shorts ads that are scaling right now?

You’re in luck…

Because today is 2 Shorts Tuesday.Why YouTube Shorts ads?

Because YouTube Shorts ad inventory is only going to keep growing:

…And critically, most DTC & Direct Response advertisers are still under-leveraging YouTube Shorts as an ad placement.

(and the upside is huge)

So, what are some ways you can succeed with YouTube Shorts ads?

Let’s take a closer look at 2 YouTube Shorts ads doing well right now:

Ad #1: This YouTube Shorts Ad Challenges Conventional Fitness Advice (Metabolic Type Quiz CTA)

Most fitness ads push high-protein diets. But this ad flips the script—literally.

Instead of preaching the usual “eat more protein to bulk up” message, it questions the assumption entirely, introducing metabolic typing as a new mechanism.

This 41-seconds long YouTube Shorts ad doesn’t just grab attention—it creates doubt in the viewer’s current fitness beliefs and offers a simple solution: Take a body type quiz.

So how does this ad execute so well? Let’s break it down.

Pattern Interruption Hook (0:00 - 0:06)

The first few seconds make you stop scrolling:

• A guy eats his carbs while saying, “You have to eat your carbs.”

• Then, an immediate contradiction: “Stop eating protein.”

• This challenges conventional fitness wisdom instantly—causing curiosity.

👉 Why this works:

• Contradiction grabs attention (Viewers expect protein advice, but hear the opposite).

• Visual storytelling (Eating carbs implies an unconventional bulking method).

• Fast pace (Engages right away—critical for Shorts).

Problem Introduction (0:06 - 0:11)

• The second guy protests: “Bro, I’m trying to bulk up.”

• The first guy dismisses protein: “Okay, good luck.”

👉 Why this works:

• Audience relatability (Fitness-conscious viewers recognize the bulking dilemma).

• Positioning against common knowledge (Most people assume protein = muscle growth).

• Social proof setup (Makes the viewer question their own understanding).

New Mechanism Introduction (0:13 - 0:25)

• The conversation shifts:
  

  • “What’s your metabolic type?”

  • “I don’t know, what’s that?”

  • “Then how do you know you need protein?”

  • “Man, everybody’s different.”

👉 Why this works:

• Market sophistication adjustment: Moves away from generic diet claims and introduces a new “mechanism” (metabolic typing).

• Creates doubt: The viewer starts to wonder if they’ve been following the wrong nutrition advice.

• Micro-education format: Short, rapid back-and-forth dialogue makes the information digestible.

Call to Action - The Quiz (0:28 - 0:33)

• “Man, you should take this body type quiz right now.”

👉 Why this works:

• Low friction CTA: Instead of selling a product, it invites engagement (quizzes feel non-committal).

• Curiosity-based conversion: Viewers now feel like they need to find out their metabolic type.

• Short-form lead gen: Directs users off-platform to a landing page.

Ending Part (0:33 - End)

• The final scene revisits the topic:
  

  • “Hey dude, did you take that body type quiiiiiiz?”

  • The reaction from the second guy: “Whoa, what the—” when noticing a difference in his build and muscle gain

👉 Why this works:

• Implies and shows transformation and big reveal thanks to the product

• Engagement booster: Increases comments as people speculate about the quiz results.

Key Takeaways from this Ad

1️⃣ Pattern interruption & contradiction—Challenges fitness norms immediately.
2️⃣ Creates doubt in the viewer’s knowledge—Encourages engagement.
3️⃣ Introduces a “new mechanism” (Metabolic Typing)—Gives a fresh angle.
4️⃣ Low-friction CTA (Body Type Quiz)—Boosts conversions without direct selling.
5️⃣ Strong curiosity loop—Leads to comments and click-throughs.

This low-cost, high-impact YouTube Shorts ad is a prime example of how fitness brands can generate high engagement and quiz-driven lead generation with a simple, well-scripted conversation.

Now, here’s a quick look at this advertiser’s lander…

…which you can find inside VidTao, along with all of the other landing pages in use by this brand, as well as all of their YouTube ads and Shorts ads!

Ad #2: “The One Thing for Longevity” – Bryan Johnson’s Blueprint Pitch in 23 Seconds

This YouTube Shorts ad follows a straightforward, authority-driven format, using Bryan Johnson himself as the face of credibility to pitch his Blueprint Longevity Mix.

Unlike many hyped-up supplement ads, this one leans on minimalism, science-backed claims, and personal endorsement to drive conversions.

So how does it work in just 23 seconds? Here’s a quick look at the ad and then we’ll break it down:

Pattern Interruption Hook (0:00 - 0:05)

• “If you could just do one thing, what would it be?”

• Followed by a clear, decisive answer: “I would do one scoop of longevity mix every single day.”

👉 Why this works:

• Psychological trigger: The “one thing” concept forces the audience to focus on a single action/product.

• Personal authority: The founder himself delivers the message, increasing credibility.

• Certainty & simplicity: No fluff—just one easy daily action to achieve longevity, what’s not to like?
  

Product Benefits (0:05 - 0:11)

• “It’s very easy, and it’s a delicious drink.”

• “It has 13 powerful health actives for longevity.”

👉 Why this works:

• Removes barriers: “Easy” + “delicious” preemptively handle objections.

• Positioning: Calls it a longevity product, tapping into a high-desire mass market trend.

• Numbers = perceived legitimacy: “13 actives” sounds formulated for results.

Science & Trust-Building (0:11 - 0:19)

• “It’s tested, it’s backed by science.”

• Calls out powerful ingredients: Taurine, glycine, creatine, glutathione, l-theanine.

• “You’re getting doses that are equal to what we saw in the evidence.”

• Not skimming, not pixie dusting.

👉 Why this works:

• Science-backed credibility: Mentions testing + “evidence” = makes the product sound legitimate.

• Ingredient stacking: Viewers recognize some of these names from nootropics & health trends.

• Anti-BS positioning: The “no pixie dusting” phrase calls out an industry problem—boosting trust.

The “Feel It” CTA (0:19 - 0:23)

• “You’re really getting a high-quality product based on evidence that you will feel great.”

• Direct ask: “So give it a go, let me know what you think.”

👉 Why this works:

• Shifts focus to results: Instead of just nutrients, he sells the feeling of using it.

• “Give it a go” = low resistance CTA: Less pressure, more invitation.

Engagement hook: Asking for feedback encourages comments and social proof.

Key Takeaways from this Ad

1️⃣ Minimalist, science-backed approach—No over-explaining, just confidence & credibility.
2️⃣ Founder-led endorsement—Bryan Johnson’s persona = instant authority.
3️⃣ “One thing” simplicity—Reduces choice fatigue and makes action easier.
4️⃣ Ingredient callouts—Uses familiar, trending compounds to trigger trust.
5️⃣ Casual CTA—Encourages action without sounding too salesy.

To finish off, let’s also take a look at what this advertiser’s lander looks like:

Did you know you can check out all the landing pages in use by any advertiser you search for inside VidTao? Don’t miss out on it, as it can serve you as a great inspiration!

And that’s a wrap for this week! 🌯

We hope this week’s selection of high-performing YouTube Shorts ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 2 Shorts Tuesday…

…where we’ll continue breaking down winning YouTube Shorts Ads you can break down + model for your own creatives & campaigns.

And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

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