📢 YouTube Ad "Smart" Hooks – 3 Ads That are Scaling Now on YouTube

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad library to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• ☀️ Solar panels ad with over 2 million USD in adspend…

• 📚 Book publishing ad with over $100k in adspend…

• 🙏 $860k+ Spent On This Addiction Recovery Ad…

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

 ☀️ Solar Lead Gen Ad With Over 2 Million USD in AdSpend

Ad that is our first pick for this week’s analysis is a solar lead gen ad we found inside VidTao!

Let’s take a look at it:

This ad's estimated total ad spend is over 2 million USD! 💰

These are some of the elements this ad combines for its success:


1️⃣ Engaging, Problem-Solving Hook – Directly speaks to homeowners' hesitation about solar, making them curious to learn more.

2️⃣ Educational “3 Things You Need to Know” Framework – Simplifies the decision-making process, positioning the ad as helpful rather than pushy.

3️⃣ Unique Selling Proposition (USP) - AI-Powered Solar Calculator – Highlights a high-tech, data-driven approach that eliminates the need for in-person assessments.

4️⃣ Key Benefits Presented in a Logical Sequence – Answers homeowners' biggest questions: cost, savings, and system size.

5️⃣ Strong Social Proof & Credibility Boosters – Uses local pricing data and 28,000+ verified reviews to build trust.

6️⃣ Low-Friction CTA with Two Options – Allows both ready-to-buy and hesitant users to engage without pressure.

7️⃣ Scarcity & Urgency to Push Action – Encourages immediate action by framing solar incentives as time-sensitive.

This advertiser has many other cool ads you can take inspo from, and you can find them all inside VidTao YouTube ad library 👇

 📚 “Publish Your Own Book” Ad With Over $100k in AdSpend

Moving on to our next ad pick, which is this book publishing ad, with estimated total ad spend of over $100k! 💥

Let's dissect it and see some of the key elements this ad combines:

1️⃣ Inspiring, Emotion-Driven Hook – Uses a powerful quote from Tony Morrison to immediately connect with aspiring writers.

2️⃣ Strong Emotional & Legacy Appeal – Frames publishing as a way to leave a permanent mark on the world.

3️⃣ Problem-Solution Framework – Addresses the common belief that publishing is complicated, expensive, and time-consuming.

4️⃣ Simplified, Low-Friction Offer – Highlights how Spines’ platform makes publishing as easy as “drag and drop.”

5️⃣ Clear & Actionable CTA – Encourages viewers to book a free 15-minute call with a publishing expert.

6️⃣ Brand Positioning & Tagline Reinforcement – Ends with a memorable line: “Spines – the same old story retold.”

Using VidTao YouTube spy tool, you can find all landers in use by this, or any other advertiser you wanna spy on 👀

Here’s what this advertiser’s landing page looks like:

 🙏 $860k+ Spent On This Addiction Recovery Ad

Already our last ad analysis for the week, folks!

And it’s this addiction recovery ad by Mason Cain:

This ad's estimated total ad spend is over $860k! 💵

Now let’s see what are some of the elements that make it stand out:

1️⃣ Deeply Personal & Relatable Hook – Opens with a vulnerable confession, immediately building trust and connection.

2️⃣ Problem-Agitate-Solution Framework – Frames addiction as a cycle, then positions their method as the only way to break free.

3️⃣ Faith-Based & Spiritual Appeal – Leverages religious messaging to strengthen credibility and emotional impact.

4️⃣ Strong Social Proof & Success Stories – Features testimonials and personal transformations to validate effectiveness.

5️⃣ Clear & Low-Friction CTA – Encourages users to register for a free video and receive discreet follow-up emails.

6️⃣ Urgency & Divine Timing Angle – Suggests that watching the video isn’t a coincidence but an answer to prayers.

Use VidTao ad intelligence tool to see other ads by this advertiser, all the relevant stats and a lot more!

Here’s a sneak peek:

With that, we’re all done for this week! 🚀

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PS - Go here to Claim Your Free Trial of VidTao Premium: Access 21 Million YouTube Ads (Including 14 Million Unlisted) & Their Landing Pages!

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.