🤔 "weird" market but he's still spending $1M+ per month?

How to Uncover “Hidden Winners” with VidTao 2.0’s Category Rankings Feature

Btw - in case you still haven’t checked out VidTao 2.0? Here’s how to get access:

…Which all takes us to our “mystery” market & YouTube ad finds today:

Because many VidTao 2.0 users have been having fun searching the database and finding previously undiscovered ads & offers that are crushing it.

Here’s what one of our VidTao Private Discord Channel Members found:

Now let’s take a closer look at this slightly unusual market & the ads that are spending over $1M/mo…

Our $1M+/month Market: Music Education?

So back to that “non-typical” market for today’s “mystery” offer…

Ever seen this CLASSIC direct response ad, written in 1926 by Direct Response Legend John Caples?

John Caples was a rookie copywriter assigned to sell home study piano courses for the US School of Music. The ad he created generated MASSIVE sales and became an often-imitated Direct Response Classic.

The ad’s “They Laughed… But then…” framework from Direct Response copywriting legend John Caples has been ripped off, emulated, and mimicked across so many different markets.

Here and here you can find a couple great breakdowns of why the ad worked so well.

Let’s fast forward to our “Mystery” advertiser from VidTao 2.0…

Because whether it’s 1926 or 2023, people STILL want to learn to play music at home, in a few spare minutes per day.

Which is why it’s no surprise that there’s something like Stephen Ridley’s insanely successful Music Education continuing to crush it:

That’s over $1.2 million USD spent in the past 30 days!

Let’s take a look inside VidTao 2.0 at his top ads right now:

Landing Page

All of these ads go to a variation of this webinar landing page, where he sells a $1500 product: https://go.masterclass-piano.com/free-masterclass-live-piano-a

Now let’s take a closer look at the ads and why they’re working so well.

Ad #1 - Play 100 Songs with Just 4 Chords
Past 30 Day Adspend: $903k+
Link: https://youtu.be/QfT0clJas24

Ad #1 Analysis:

• Hook: "If you have an hour this week you can learn 100 songs on the piano by learning just four chords"

• Hook Analysis: The hook clearly states the main benefit (learn 100 songs quickly with just 4 chords) and grabs attention by promising such a bold result.

• First 10 seconds: Demonstrates playing simple chords over popular songs. Lets the viewer hear the result promised in the hook.

• Ad Format: Demonstrates playing simple chords to instantly play popular songs. Uses music and entertainment to capture attention.

• Structure: Introduces the problem of learning piano being difficult. Provides solution of learning just 4 chords. Invites to free masterclass.

• Persuasion elements used: Uses scarcity ("last time you may see this"), simplicity ("just 4 chords"), and aspiration ("play 100 songs") to persuade.

Ad #2 - Dramatic Transformation
Past 30 Day Adspend: $802k+
Link: https://youtu.be/GpEEApTj7hw

Ad #2 Analysis:

• Hook: Dramatic before and after visuals showing progress over 1 year.

• Hook Analysis: The visual transformation captures attention and interest to stay watching. Demonstrates the main benefit quickly.

• First 10 seconds: Shows the full dramatic visual transformation, acting as an extended hook.

• Format: Shows dramatic before and after visuals over 1 year. Uses inspirational music.

• Structure: Leads with a demonstration of amazing piano skill transformation. Introduces instructor credentials. Explains new fast method. Invites to free masterclass.

• Persuasion: Uses social proof ("200,000 learned"), simplicity ("easier, faster"), and aspiration ("start playing in days") to persuade.

Ad #3 - Problem / Misconcpetion
Past 30 Day Adspend: $67k+
Link: https://youtu.be/PahO1czqaqM

Ad #3 Analysis:

• Hook: "People think learning piano takes a really long time but that's false. Here's how long it really takes with this new method."

• Hook Analysis: Creates intrigue and interest by challenging expectations and implying a better way.

• First 10 seconds: Demonstrates playing at different levels, acting as proof of the hook's claim.

• Format: Demonstrates playing at different experience levels. Uses uplifting music.

• Structure: Introduces problem of piano taking a long time to learn. Explains fast new method. Invites to free masterclass.

• Persuasion: Uses scarcity ("last time you may see this"), simplicity ("level 0 to 10 fast"), and aspiration ("play in 21 days") to persuade.

Key Takeaways:

• Ad #1 uses entertainment, Ad #2 uses inspirational transformation, Ad #3 demonstrates progress.

• Ad #1 focuses on playing songs quickly, Ad #2 on faster method, Ad #3 on leveling up quickly.

• All use scarcity, simplicity and aspiration but in different ways.

• Hooks: the hooks are effective because they:

  • make a bold promise…

  • demonstrate it quickly…

  • and use the first 10 seconds to elaborate on the hook.

Go ahead and try out some of these elements in your own ads and let us know how it goes!

Have a great week and see you on Thursday’s LIVE YouTube ads Q&A call

The VidTao Team

PS: How do you access VidTao 2.0?

☝️If you have a VidTao Premium account already?

Go to next.vidtao.com to log in to VidTao 2.0 and try it out.

🙅 …And if you don’t yet have a VidTao Premium account?

Current VidTao Premium members will be “grandfathered in” on the current pricing tier for VidTao 2.0…

…But once we fully launch VidTao 2.0 at the end of the month?

We’ll be raising the price (as you can imagine we’ve invested A LOT to upgrade the software and continue to add a bunch more amazing features we’ll be walking through over the next few days)

Go here to lock in current pricing & claim your VidTao Premium membership with VidTao 2.0 access:

👉 https://vidtao.com/vidtaopremium