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Weird bathroom product with nearly $500K in ad spend? Here’s the formula 🧑🏻‍🔬

Inside the 7-step persuasion stack driving massive spend - and how to turn your own short-form video into a winner.

Author

VidTao
October 21, 2025

Want to see how a household product ad quietly stacked over $430,000+ in spend - without a single actor, studio shot, or fancy edit?

This new breakdown dissects the 7 persuasion layers that turned a simple problem-solution script into a direct-response powerhouse.

Inside, you’ll learn how to:

✅ Hook with a visible outcome that sells the solution in seconds
✅ Name a believable mechanism backed by an expert (no white papers needed)
✅ Use a founder motive to transfer authenticity and trust
✅ Frame a villain (endless scrubbing + harsh chemicals), and your audience will rally against
✅ Layer in safety as a multiplier to expand your buyer pool
✅ Create instant FOMO with social proof and viral momentum
✅ Close with a limited-time offer that turns attention into action

This $430K structure is a masterclass in how to make people feel relief before they even buy.

👉 Watch the full breakdown and see exactly how to turn any boring problem-solution ad into a top-performing short:

You’ll walk away knowing how to stack these seven layers to turn your next short-form script into a quiet conversion machine.

👉 Go here to watch the breakdown.

Check out more direct-response deep dives on the Direct Response Secrets channel - packed with frameworks and breakdowns you can swipe and deploy right away.

~ update from our friends at Funnel of the Week ~

Air Fryers, ‘Dark Posting’ & Category Creation for
a $4B Market

Our friends at Funnel of the Week just released a new funnel breakdown…

…This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.

The product? Shampoo bars. The angle? No longer “eco-friendly” - now it’s hair transformation stories like:

“My hair grew 4 inches in 2 months”
“Finally found the solution for my thin, lifeless hair”

And the growth opportunity is huge:

  • US shampoo bar market: $4.13B, growing 7.7% annually

  • Only 35% of consumers know this category exists

  • Only 8% have tried solid shampoo bars

Inside this breakdown, you’ll see:

 ✓ All “dark post” influencer accounts running now - and how they target different demos
✓ Creative strategy that shifts from eco benefits to personal transformation
✓ The awareness stage moves that take someone from “never heard of it” to “ordering today”
✓ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)

Have a great week!

Want to brainstorm with us on new ways to scale your business with
YouTube Ads (and other performance video platforms)?

Join us for a free YouTube ad brainstorming session here:

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.