🧪 Weight Loss, Hair Growth & HR Tech - 3 completely different ads, all winning

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad library to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• 💪 Weight Loss Program Ad With $430k+ AdSpend (Juniper)...

• 🧴 Hair Growth Shampoo Ad (Try Spartan)...

• 👀 Global HR and Payroll Platform With $350k+ in AdSpend (Deel)...

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

💪 Weight Loss Program Ad With $430k+ AdSpend (Juniper)

Our first ad pick for this week’s selection is this weight loss program ad we found inside VidTao, by the brand Juniper.

This ad's estimated total ad spend is over $430k!

Check it out:

These are some of the elements this ad combines:

✅ 1. Real Customer Testimonial with Visible Results
The ad opens with Latifa’s name, age, and specific result: "I've lost 27.5 kilos." This grounds the story in measurable credibility and primes viewers for transformation. No hype, just a real person with a real number.

✅ 2. Contrasts Juniper’s Personalized Approach vs. “Just Take the Meds”
Latifa sets up a clear contrast between generic weight loss solutions ("off you pop and hope for the best") and Juniper’s guided, interactive system. This reframes Juniper as a partner — not just a pill provider.

✅ 3. Shows Personalization and Health-Centered Framing
The BMI setting tool that "gently corrects" unhealthy goals becomes a subtle USP. It demonstrates built-in coaching and care — which adds depth and trust to the product experience.

✅ 4. Establishes High Perceived Value (emotional + rational)
Instead of objecting to the price, Latifa reframes it as an investment in health and happiness. This moment strategically neutralizes cost concerns by preemptively validating it with emotion and logic.

✅ 5. Reinforces Self-Worth & Identity Shift (“I Deserve It”)
“I deserve it. I’m worth it.” This is a powerful internal transformation moment. The viewer isn't just buying a product — they're stepping into a better identity. One where they prioritize themselves.

✅ 6. Ends with Empowerment & Aspiration (“Best shape at 40”)
The final lines are future-focused and empowering — “I want to be in the best shape of my life at 40.” The aspirational framing targets a demographic deeply motivated by milestone transformations.

✅ 7. Clear CTA with Social Proof
Ends with a direct, clean CTA — “Join thousands… at myjuniper.co.uk.” The use of a branded domain reinforces trust and the “thousands of members” adds light social proof without distraction

Juniper has many other cool ads to take inspo from, don’t miss out:

🧴 Cool Hair Growth Shampoo Ad (Try Spartan)

Next up - a cool hair growth shampoo ad! Watch it here:

Let’s now dissect this ad and see what are some of the elements this ad combines:

✅ 1. Leads with urgency: “Lowest price ever” + 24-hour flash sale

The ad wastes no time — the first 3 seconds hammer urgency:

“The number one hair regrowth shampoo just dropped to its lowest price ever.”
This flash sale positioning triggers FOMO and encourages impulse action, especially among deal-seekers or hesitant prospects.

✅ 2. Leverages social proof: before/after photos and “thousands of men”

To build trust, the ad references:

• “Thousands of men regrow thick, full heads of hair”
  

• Eye-catching before-and-after photos
  

These serve as visual proof that you’re not alone and the product actually works — a powerful tactic in low-trust categories like hair loss.

✅ 3. Clear mechanism: blocks DHT, activates dormant follicles

This section demystifies the product by providing a simple science-backed explanation:

“Blocks DHT from killing your hair… wakes up dormant follicles.”
The language is easy enough for laypeople but sounds credible, which is key for converting skeptical viewers.

✅ 4. Emotional appeal: regain thick hair without drugs or surgery

Hair loss is emotional — and this ad hits the key pain points:

• No “dangerous drugs”
  

• No “expensive transplants”
  

• No “draining your wallet”
  

It promises results without fear — positioning Spartan as the safe, affordable alternative to traditional options.

✅ 5. Easy to use: 4x/week shampoo routine

By framing usage as just “wash 4x a week,” the ad eliminates friction. No lifestyle change. No difficult routine. Just swap your shampoo — and watch the magic happen.

✅ 6. Strong risk reversal: 90-day guarantee

“If you don’t see noticeable results, you get every penny back.”
The guarantee gives skeptical buyers permission to try without fear. Risk reversal is especially important in beauty/personal care where results can vary.

You can find all other ads + all relevant stats of this (or any other!) advertiser using VidTao!

Here’s a sneak peek:

👀 Global HR and Payroll Platform With $350k+ in AdSpend (Deel)

Our last ad pick for this week is this global HR and payroll platform ad we found inside VidTao:

This ad's estimated total ad spend is over $350k!

These some of the elements this ad combines:

✅ 1. Hooked by storytelling: “You just hired Maria…”

Instead of pitching features, the ad drops you straight into a narrative:

“You just hired Maria in Mexico…”
This immediately humanizes the product and signals that it’s not just about devices — it’s about real people and smooth global hiring.

✅ 2. Visualizes the full employee lifecycle

The ad walks you through three chapters of an employee journey:

• Maria (Onboarding): Gets a secure laptop + extras before day one
  

• Maria → Jordan (Offboarding + redeployment): Old device is recovered, reconditioned, and reassigned
  

• Jordan (Support + replacement): Gets 24/7 support + temporary device
  

• Upgrade (End-of-life): Company gets cashback for upgrades
  

This is brilliant strategic sequencing — it showcases the full value prop of Deel’s device management solution without ever feeling salesy.

✅ 3. Product is invisible — but ever-present

You never see dashboards, pricing tables, or “book a demo” overlays.
Instead, Deel is the silent orchestrator in the background, handling complex IT logistics like:

• Shipping and securing devices globally
  

• Inventory tracking and reconditioning
  

• Instant support and pickup coordination
  

• Cashback at refresh time
  

That invisible competence is the selling point.

✅ 4. Makes IT logistics feel effortless, almost magical

What’s usually a nightmare for IT and ops teams is reframed as smooth, elegant, and automatic:

“Just add her last day to automatically arrange a device pickup…”
“He’ll even get a temporary device to keep working…”

This is friction-free hardware management in narrative form — ideal for overstretched HR and IT leads at global companies.

✅ 5. Ties every feature to a specific user benefit

Instead of saying “we offer 24/7 support,” the ad shows Jordan getting help.
Instead of saying “we refurbish devices,” it shows Maria’s laptop becoming Jordan’s.

Every feature lives inside a story, which makes the value much easier to grasp and remember.

✅ 6. Ends with a high-level brand promise

The closing line:

“All on the same platform built to hire, pay, manage and develop your global team.”
This positions Deel not just as a device logistics solution, but as a comprehensive global workforce platform — anchoring the hardware feature in their larger ecosystem.

✅ 7. Strong positioning for B2B buyers

The ad is laser-targeted at decision-makers inside growing global teams:

• HR/People Ops
  

• IT/Procurement
  

• CFOs and COOs who care about asset lifecycle ROI
  

It promises a single-vendor solution that reduces complexity and increases efficiency — which is exactly what these roles care about.

To finish off with, here’s a quick look at Deel’s landing page in use:

And with that, we’re all done this week! 🚀

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PS - Go here to Claim Your Free Trial of VidTao Premium: Access 23 Million YouTube Ads & Their Landing Pages!

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.