- VidTao
- Posts
- 📺 [VSL Info Products] 5 Strategies Extracted from 2 Top VSL Funnels
📺 [VSL Info Products] 5 Strategies Extracted from 2 Top VSL Funnels
MindValley vs. Memory Wave: Apply these 5 strategies to Your Next VSL...
You've probably seen this VSL from Mindvalley countless times over the past few years:
The "Helen Hadsell" story lead VSL is a Peter Kell-written classic and Mindvalley has spent over $4M on this one VSL variation as a YouTube ad:
This ad is still going strong, 2+ years in.
But there are plenty of OTHER blockbuster info product VSLs running right now.
Like this one from top Clickbank Ioffer Memory Wave:
Both are absolutely crushing it with Secret/Story leads...
But they're executing the emotional journey completely differently after the secret hook.
Memory Wave goes: Curiosity → Urgency → Fear → Solution
Mindvalley goes: Curiosity → Fascination → Aspiration → Excitement
And that's just ONE of the 5 big strategic differences between these two VSL powerhouses.
Our friends at Funnel of the Week just broke down exactly how both VSL funnels work…
…from their proof strategies to their business model alignment…
…and pulled out 5 concrete VSL takeaways you can swipe for your own VSLs campaigns.
Here's the big lesson: Everything in your funnel has to work together. Your hook, how you make people feel, how you prove your claims, what you're selling, and how you price it - it all needs to match up perfectly.
Running a VSL? You'll want to check this out...
And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?
Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.
Have a great week!
PS - Go here to Claim Your Free Trial of VidTao Premium: Access 21 Million YouTube Ads (Including 14 Million Unlisted) & Their Landing Pages!
PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.