💯 Two Game-Changing Products Revolutionizing Health Ads: Huel & Auri

Want to see some YouTube Shorts ads that are scaling right now?

You’re in luck…

Because today is 2 Shorts Tuesday. Why YouTube Shorts ads?

Because YouTube Shorts ad inventory is only going to keep growing:

…And critically, most DTC & Direct Response advertisers are still under-leveraging YouTube Shorts as an ad placement.

(and the upside is huge)

So, what are some ways you can succeed with YouTube Shorts ads?

Let’s take a closer look at 2 YouTube Shorts ads doing well right now:

🥗💪 Ad #1: How Huel Builds a Case for Sustainable, Nutrient-Rich Convenience Food

Our Yt Shorts ad pick for this week is this cool ad by the brand Huel.

Check it out:

In just 30 a bit over seconds, this ad delivers a strong message about Huel's philosophy using educational insights and a relatable voice, blending nutrition and convenience.

This ad:

✅ Directly addresses the struggles of a modern diet - convenience vs. nutrition
✅ Pairs high-value information with a strong product demonstration
✅ Clear, thought-provoking messaging about modern food choices

Let’s break it down step by step:

👀 Hook – "People spend far too much money on lunch" 

• Why it works:
  
  Opens with a relatable statement, drawing in those frustrated with the cost of eating out, while setting up the context for a “better option.”
  

🧠 Core Insight – Huel as a Convenient Nutrient-Rich Solution

• “You don’t have the time for whole foods, but you can have the convenience without compromising on nutrients.”
  

• Why it works:
  
  Directly addresses pain points (time constraints), frames the brand as a solution, and creates an emotional appeal with the promise of both convenience and nutrition in one product.

Let’s now also take a quick scroll through this advertiser’s landing page:

🔑 Key Takeaways from This Ad

1️⃣ Problem-Solution Framing

• The problem (expensive, unhealthy convenience food) is framed perfectly, followed by the introduction of Huel as the answer.

2️⃣ Strong Educational Value

• The focus on both convenience and nutrition makes Huel stand out, especially in the competitive food industry. The ad not only promotes the product but also educates viewers.

3️⃣ Relatable Tone

• The casual, conversational tone resonates well with audiences tired of complicated diets and expensive alternatives. This builds trust and encourages engagement.

🍄 Ad #2: Auri Mushroom Gummies: Transform Your Day in Seconds with This Simple Solution for Mental Clarity

This next ad by the brand Auri taps into a relatable everyday scenario - feeling sluggish and overwhelmed, as it then presents the Auri Mushroom Gummies as the ultimate remedy relying on visuals, text on screen + a trending sound. 

Check it out:

This ad shows:

✅ Simple contrast between "before and after" mindset
✅ Relatable, no-frills solution that promises instant results
✅ The perfect balance between casual lifestyle and wellness

Let’s now do a more detailed breakdown:

👀 Hook – "My life before mushroom gummies..." 

• Why it works:
  
  The hook draws viewers in by setting up an easy-to-understand problem—lack of energy and sluggishness—and appeals to anyone feeling the same.
  

💪 Transformation – "After..." 

• Why it works:
  
  Quick "before and after" contrast, where we see the transformation in action—her moving from being inactive to productive. The transformation is clear, showing immediate benefits.
  

 🧠 Core Insight – Visual of the Gummies and Text 

• “Incorporating daily wellness with ease.”
  

• Why it works:
  
  The ad’s simplicity keeps the focus on what the viewer cares about: making wellness effortless. It doesn’t overwhelm with details—just shows the ease and results of the product.

Additionally, here’s what Auri’s landing page looks like:

🔑 Key Takeaways from This Ad

1️⃣ Before and After Contrast

• The "before and after" structure is highly effective, as it shows clear, emotional results in an easily digestible format.

2️⃣ Simplicity and Relatability

• The message is simple and highly relatable "before and after" scenarios are a powerful way to demonstrate the effectiveness of a product.

3️⃣ Visual-Driven Storytelling

• The ad makes use of visual cues, including the gummies, to reinforce the product's promise without overwhelming the viewer with text.

With that, we’re all finished for this week! 🚀

We hope this week’s selection of high-performing YouTube Shorts ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 2 Shorts Tuesday…

…where we’ll continue breaking down winning YouTube Shorts Ads you can break down + model for your own creatives & campaigns.

And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

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