The billion-dollar strategy hiding in plain sight?

While most Direct Response marketers chase shiny new tactics...

A handful of brands are using an "invisible" strategy to literally create new markets out of thin air.

Case in point:

One brand just took a 40-year-old product nobody talks about and doubled the entire category's search volume in 8 weeks.

Their secret? Three tiny messaging tweaks that shifted focus from "save the planet" to "save my hair."

Result: $4B market opportunity that 92% of prospects don't even know exists.

(Yet.)

Our friends at Funnel of the Week did a full strategy breakdown, check it out here.

👉 Go here to check it out

Have a great week!

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