The $10K/day campaign that collapsed overnight 😱

You scale a campaign to $10K/day.

Everyone calls you a genius.

Three months later, it collapses - and suddenly you’re the idiot.

What really happened?

In this week’s issue of The Dashboard, Brat (co-founder of VidTao & Inceptly) breaks down why our industry keeps mistaking luck for data, and why the promise of “accurate attribution” might be the most expensive fiction in marketing.

👉 Go here to read the full story and subscribe to The Dashboard.

Have a great week,
The VidTao Team

PS - The Dashboard is Brat’s new weekly newsletter on building Bratrax, buying media, and making sense of data - without the fluff.

PPS - Want to share it with a friend? Here’s the direct link to join: blog.bratrax.com