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- ⚙️ Smart Products, Smart Ads – 3 YouTube Winners You NEED to Watch
⚙️ Smart Products, Smart Ads – 3 YouTube Winners You NEED to Watch
[3 Ad Thursday] FIXD, Kittl, and Case Connect are showing us how to combine utility, emotion, and scale.
Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday!
Each Thursday we’ll be diving into our VidTao YouTube ad library to uncover 3 high-performing YouTube ads driving results.
This week we’ve got three high-performing YouTube ads for you to check out & model, including:
🔧 Smart car diagnostic tool ad by FIXD ($260k+ in AdSpend)...
👀 🎨 Cool design platform ad by Kittl ($430k+ in AdSpend)...
🚗 Accident Compensation Assistance ad (AdSpend - over $220k)...
Ready to check the ads out?
~ update from our friends at Funnel of the Week ~
“Anti Guru” Info Product: 0 to $1M in < 4 months
Our friends at Funnel of the Week just dropped a new funnel breakdown…
…This time it’s a business that didn't exist 4 months ago. But now? It's generating $518k/month.
Keys to this rapidly scaling info product funnel include…
The front end $27 offer that generates $688 total cart value PLUS $97/mo recurring (all while qualifying leads for the back end offer)
The $5k+ “done for you” back end product sold via email that adds massive profit
Solid cart abandon + high ticket email followup funnels
And a whole lot more…
Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.
🔧 Smart Car Diagnostic Tool Ad by FIXD ($260k+ in AdSpend)
Our first ad analysis pick for this week is a smart car diagnostic tool ad by FIXD we found inside VidTao.
This ad's total estimated ad spend is over $260k! 💰
Here’s the ad:
Let's dissect the ad and see what elements it combines:
👉 Relatable, Personal Hook
Starts with a casual story about a Christmas gift from the narrator’s wife—immediately creates warmth and relatability.
👉 Strong Demonstration of Value
Clearly explains how the scan tool works, what it does, and the financial impact—saving money on diagnostics, negotiating car deals, and avoiding upsells.
👉 Problem-Solution Angle
Contrasts outdated/expensive scan tools with this new, sleek, sci-fi looking device that’s cheaper and easier to use.
👉 Social Proof & Scarcity
Mentions it’s sold out 4x, has over 60,000 5-star reviews, and emphasizes “final stock” with a limited-time 67% discount.
👉 Multiple Use Cases & Benefits
Highlights how it helps with both repair savings and smarter car purchases, and even enables remote car monitoring for loved ones.
👉 Emotional Anchors
Frames the product as a thoughtful gift for family, positioning it as a way to protect and care for loved ones.
👉 Subscription Upsell Framed as Premium Perk
Introduces an $8/mo premium plan with mechanic access—smartly positioned as a high-value add-on, not a required upgrade.
👉 Urgency + Call to Action
Uses phrases like “once-in-a-lifetime sale,” “ending soon,” “don’t miss out,” and “get yours now” to push for immediate clicks.
FIXD has quite many top-performing ads you can take inspo from, don’t forget to check them out using VidTao, best YouTube ad spy tool:
🕵️ Want to “Spy” on over 21 million YouTube ads (and landing pages)?
Go here to claim your free trial of the VidTao Premium YouTube Ad Library👇
👀 🎨 Cool design platform ad by Kittl ($430k+ in AdSpend)
Next up - Kittl!
We found this cool design platform ad by Kittl, with total estimated ad spend of over $430k!
Here are some of the elements this ad combines:
👉 Instant Benefit Hook
Opens immediately with a transformation promise—turn any slogan into a pro design in minutes.
👉 Before vs. After Framing
Positions old design tools as slow/hard, while KD is fast and effortless.
👉 Visual Feature Walkthrough
Demonstrates real use cases and tools in the platform (text effects, AI, textures, mockups).
👉 Print-On-Demand Angle
Smartly connects to a profitable use case—selling t-shirts and hoodies online.
👉 Low-Friction CTA
Emphasizes free trial, zero commitment, and fast setup.
👉 Urgency via Competitive Pressure
Warns that slow/imperfect designs lead to losing customers to better competitors.
👉 Upsell Tease
Mentions “extra amazing features” available upon upgrade while still giving strong value in the free plan.
To end with, let’s also take a quick scroll through their lander:
🚗 Accident Compensation Assistance Ad (AdSpend - Over $220k)
Last but not least for today, we picked out an ad by the advertiser Accident Compensation Assistance:
This ad's total estimated ad spend is over $220k!
Some of the elements this ad combines are:
👉 Attention-Grabbing Hook with Emotional Stakes
Opens with a $60,000 check claim—instantly grabs attention and stirs curiosity, while setting up a relatable personal story.
👉 Clear Problem-Solution Structure
Presents insurance companies as unhelpful and traditional legal help as exploitative, positioning Case Connect as the hero.
👉 User Story-Driven Proof
Showcases multiple relatable testimonials (Angelo, Tina, Tyler) with specific payout amounts to build credibility and FOMO.
👉 Visual Proof & Repetition
Shows screenshots of checks and app interface repeatedly to reinforce believability and anchor results visually.
👉 Simplified Step-by-Step CTA
Reinforces “just 4 questions” multiple times to make the process feel incredibly low-friction and beginner-friendly.
👉 Viral/Community Sharing Angle
Mentions how others discovered it through a video share, encouraging viewers to pass it along and feel part of a movement.
👉 Anti-Establishment Tone
Calls out attorneys and insurance companies as greedy and unhelpful—appealing to viewers’ skepticism of traditional systems.
Besides all other ads by this advertiser and all relevant stats, you can also find ALL their landing pages in use inside VidTao, here’s what it looks like:
Want to brainstorm with us on new ways to scale your business with
YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session here:
And that’s a wrap! 🎬
We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!
Want more insights like these?
Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!
And btw… If you have questions about YouTube ads?
Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.
Have a great week!
PS - Go here to Claim Your Free Trial of VidTao Premium: Access 21 Million YouTube Ads (Including 14 Million Unlisted) & Their Landing Pages!
PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.