When ALL of SixPackShortcuts Ads Got Shut Off, Here's What He Did Next...

When it comes to health, wealth and relationship markets…

(the “Big 3” direct response markets…)

There are always going to be Fitness offers crushing it.

Go ahead and check out all 7 figure+ fitness ads (and landers) we’re tracking inside of VidTao 👇

(Or try searching through any of the other hundreds of ad & offer categories we’re tracking and you’re definitely going to find something interesting for your specific business…)

And while we’re talking about fitness ads & offers…

Maybe you remember this guy? 👇

That’s Mike Chang, one of the founders (and the face) of SixPackShortcuts, a brand that over 10 years ago was one of the breakthrough direct response YouTube ad offers.

(We’re talking way back, long before target CPA existed, let alone YouTube shorts…)

This particular ad is long gone off of YouTube, but somehow one user got ahold of it and re-uploaded it, you can check it out here.

Read the comments and you’ll get a sense of the kind impact this ad had. It’s over a decade later, and people STILL search for and remember this ad.

The original ad got over 100 million views, and resulted in untold amounts of revenue for SixPackShortcuts (which generated over $500 million in revenue)

(And the best part? It cost just a couple hundred bucks to shoot.)

Funnel of the Week had former SixPackShortcuts co-owner & CMO Johnson Li on a funnel breakdown recently.

The call started by breaking down one of today’s top performing health VSLs, but covered a lot of other topics as well, like:

• How to recruit, train, and incentivize high-performing direct response teams: At SixPackShortcuts Johnson grew the writing, video, media buying and sales teams from zero to over a hundred high-performing rockstars. Hear how he did it. (Don’t miss this)

• Creative testing: The counterintuitive creatine testing methodology he swears by.

• The Secret Power of Phone Sales for Low-Ticket Products: Why nearly all supplement companies under-utilize phone sales - and how doing the right kind of phone follow up & prospecting can change your business (even if you’re mostly selling lower ticket products)

(Watch the full call inside the Funnel of the Week Members Area)

One thing that came up was this ad - which was their best performing ad of all time, according to Johnson.

But something else came up that you need to hear:

What Johnson & his team did when all their ads - the lifeblood of new customers into their business - suddenly got shut off.

With hundreds of employees to pay, a big lease on an office…

…How did they keep those orders coming in to pay the bills?

Johnson gets into it in this clip from the full Funnel of the Week episode that dropped last week 👇

Go here to watch it & find out what Johnson & his team did when all their ads - the lifeblood of new customers into their business - suddenly got shut off..

And btw - if you’re doing anything in the direct response health space, go get in touch with Johnson on his LinkedIn or on his website.

Have a great week!

The VidTao Team

PS - Go here to claim a Free Trial of the all-new VidTao 2.0 YouTube ad library (complete with 10 million+ unlisted YouTube ads & their landing pages)

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.