🎽 Shapewear isn’t just for women anymore (this men shapewear ad proves it)

Want to see some YouTube Shorts ads that are scaling right now?

You’re in luck…

Because today is 2 Shorts Tuesday. Why YouTube Shorts ads?

Because YouTube Shorts ad inventory is only going to keep growing:

…And critically, most DTC & Direct Response advertisers are still under-leveraging YouTube Shorts as an ad placement.

(and the upside is huge)

So, what are some ways you can succeed with YouTube Shorts ads?

Let’s take a closer look at 2 YouTube Shorts ads doing well right now:

🧠 Ad #1: Brainway - What Procrastination Really Feels Like (and How to Escape It)

This short-form ad uses visual storytelling, tweet-style relatability, and an almost meditative text scroll to walk us through the mental trap of procrastination.

Check it out:

This ad:

✅ Has the aesthetic that feels personal and smart, not salesy
✅ Mirrors the viewer’s self-talk to create empathy
✅ Solves a complex problem (overwhelm) with a clear path (quiz CTA)

Let’s dissect it even more, shall we?


👀 Hook – “How to recognize a procrastinator?”

Why it works:

Feels like a social media post you’d stop to read. The casual tone disarms the viewer, while the promise of recognition plays on identity.

📖 Core Insight – “He always feels overwhelmed by his to-do list…”

Why it works:

This middle section mirrors the exact inner monologue of an overwhelmed viewer. Each line quietly stacks emotional resonance without shouting a solution too early.

✨ Payoff – “Start a new life today. Take a quiz.”

Why it works:

By the time the CTA arrives, the viewer already feels seen - now the quiz is not a sales tool, it’s a lifeline.


Here’s what this advertiser’s landing page looks like:

🔑 Key Takeaways

1️⃣ Emotionally literate copywriting - This ad doesn’t pitch. It relates. That makes it feel less like a funnel, more like a friend.

2️⃣ Page-turn visual format - The “flipping book” effect adds momentum and novelty, keeping viewers watching.

3️⃣ Silent transformation arc - From identification to liberation, without breaking the viewer’s mental flow.

🎽 Ad #2: ShaperLuv – The Most Relatable Pitch for Men’s Shapewear

Let’s now take a look at our next ad:

This gym-setting demo might be low-fi, but it’s HIGH impact! It’s funny, fast, and gives you every reason to buy in under a minute.

This ad combines:

✅ Raw authenticity with a real gym setting
✅ Humor + transformation + deal = high CTR
✅ “Before and after” baked into the action

👀 Hook – “It’s tough to put on... but it’s supposed to be like that.”

Why it works:

It sets expectations and adds legitimacy. Difficulty = compression = results. No overpromise here.

🧠 Demo – “Look at that... Watch this.”

Why it works:

This is the money shot. The product goes on, the results are visible, and the vibe is confident - not ashamed. The "watch this" repetition tees up curiosity like a magician.

🔥 Offer Stack – “Buy 1 Get 1 Free”

Why it works:

Simple. Bold. Instant value. Positioned as a no-brainer once the demo lands.

Check out this advertiser’s lander as well:

🔑 Key Takeaways

1️⃣ Zero shame, all confidence: The model turns shapewear into a flex, not a fix. That’s the tone shift that makes it work.

2️⃣ Casual, contagious energy: The guy’s delivery is like a voice note from a friend - authentic, excited, and persuasive.

3️⃣ Stacked persuasion: Product benefits, offer urgency, and transformation all packed into one scene.

With that, we’re all finished for this week! 🚀

We hope this week’s selection of high-performing YouTube Shorts ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 2 Shorts Tuesday…

…where we’ll continue breaking down winning YouTube Shorts Ads you can break down + model for your own creatives & campaigns.

And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

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