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See WHY this $3.1M Shorts ad scaled (and how to apply it fast)📈

Learn the 4-step storytelling framework, turning short-form videos into 7-figure performers across niches.

Author

VidTao
October 16, 2025

Want to turn a short-form video into a client-getting machine?

This breakdown shows exactly how a beauty brand used one 90-second UGC video to drive $3.1M in ad spend - and how you can model its structure for your own niche.

Inside, you’ll learn how to:

✅ Craft a transformation hook that wins the scroll battle instantly
✅ Stack mini-testimonials to crush skepticism and build trust fast
✅ Inject emotion that sells - confidence, identity, and “the old me” feeling
✅ Keep your CTA light yet persuasive

It’s a blueprint for short-form performance that works across verticals - from beauty to supplements to SaaS.

Watch this breakdown and you’ll walk away knowing how to turn 90 seconds of UGC into a 7-figure performer:

This breakdown shows you exactly how to structure a story that converts - from the first second to the final CTA.

Check out the Direct Response Secrets channel for tons of takeaways & tactics for you to apply to your own ads!

~ update from our friends at Funnel of the Week ~

Air Fryers, ‘Dark Posting’ & Category Creation for
a $4B Market

Our friends at Funnel of the Week just released a new funnel breakdown…

…This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.

The product? Shampoo bars. The angle? No longer “eco-friendly” - now it’s hair transformation stories like:

“My hair grew 4 inches in 2 months”
“Finally found the solution for my thin, lifeless hair”

And the growth opportunity is huge:

  • US shampoo bar market: $4.13B, growing 7.7% annually

  • Only 35% of consumers know this category exists

  • Only 8% have tried solid shampoo bars

Inside this breakdown, you’ll see:

 ✓ All “dark post” influencer accounts running now - and how they target different demos
✓ Creative strategy that shifts from eco benefits to personal transformation
✓ The awareness stage moves that take someone from “never heard of it” to “ordering today”
✓ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)

Have a great week!

Want to brainstorm with us on new ways to scale your business with
YouTube Ads (and other performance video platforms)?

Join us for a free YouTube ad brainstorming session here:

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.