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Scale with YouTube ads on TV? (it's easier now than ever)

New "Blue Ocean" ad placement? YouTube now makes Direct Response TV ads more accessible than ever

Author

VidTao
June 21, 2024

Welcome to today’s VidTao Newsletter, your one-stop destination for all the latest in Direct Response video advertising.

Today’s briefing is a 5 minute read:

  • 📺 Update from Google makes it easier than ever to scale on YouTube TV placements

  • ⚔️ 10 steps to cut churn for your subscription business

  • 🎨 “Creative Sprint” system that your team can use to rapidly create (and iterate) new high-performing ad creative batches

  • 🤓 Takeaways from one of this month’s biggest YouTube ad campaigns ($1M+) 

  • And more…

Let’s dive into the content…

📺 Your YouTube Ads on TV: Why this Google Update could open a new “Blue Ocean” Direct Response traffic source…

If you watch YouTube on TV, you're not alone.

According to Nielsen, YouTube is the #1 streaming platform in the USA…

…Which means more people watch YouTube on their TV than they do Netflix and all other streaming apps.

Here’s the breakdown from Nielsen:

And in a report from YouTube itself, viewers globally now on average watch more than 1 billion hours of YouTube content on their TVs every day.

A billion hours per day is a MASSIVE amount of traffic.

But until recently, it was very hard to tap into all that as a direct response advertiser.

But now it’s easier than ever with a new Google update:

Google is now automatically adding QR codes for Video Action ads running on TV placements.

Here’s how they look in the wild:

See those auto-added QR codes to the right of each video?

Viewers can take out their phones and scan these - the equivalent of a click - and continue the buying journey on their phones.

This means now your viewers can take direct, trackable action - via their phones - all while watching YouTube on TV.

So stop ignoring TV as an ad placement, and start leveraging this mostly untapped source of Direct Response traffic.

And btw - if you want help setting up Direct Response TV ads on YouTube like this?

Go here to set up a chat (it’s free) with our friends at Inceptly Direct Response Video, who are seeing success with this for clients right now: inceptly.com/call 

Direct Response YouTube Ads Brainstorm Session (free)

Want help scaling your Direct Response offer/product on YouTube, Connected TV and other Direct Response Video Ad Platforms?

Schedule a FREE Brainstorm Call with Inceptly, the team behind $950M in Direct Response revenue here:
👉👉 https://inceptly.com/call

🔬[Funnel Breakdown] 10 Anti-Churn Strategies for your Subscription Business

Moonbrew is a DTC sleep brand that’s scaling hard in 2024, thanks to:

1) Selling an amazing consumable product that solves a real problem

2) Maximizing LTV & MRR by minimizing subscriber CHURN

The Funnel of the Week team had an exciting sit-down with the Moonbrew team at their NYC office last week.

Andrew Case, co-founder of Moonbrew, at the FunneloftheWeek live interview last week

One of the biggest topics?

How to reduce subscriber CHURN.

There's a new blog post at Funnel of the Week all about it.

Go here to check it out:

Enjoy!

🎨[Funnel Breakdown] This "Creative Sprint" Strategy pumps out winning DTC Creatives at Scale

Want to see how a top DTC brand (on the path to $100M in sales) creates high-quality ad creatives at scale?

It all has something to do with something Moonbrew VP of Marketing Ronak Patel calls the “Creative Sprint.”

It’s a weekly structured process he runs his Moonbrew team through, that results in a crazy amount of high-quality DTC ad ideas…

…And produces finished ads, ready to test, in under 48 hrs.

Here’s a quick run look of some of the ads Moonbrew has launched on Meta in the past couple weeks:

Want to see how to structure & run this “Creative Sprint” for your team?

Funnel of the Week did an interview with Ronak & co-founder Andrew Case last week where he walked through it in this clip here:

🕵️ [Ad breakdown] Takeaways from Manychat’s $1M/month YouTube ad campaign

One of the top YouTube advertisers in recent months has been Manychat…

…with over $1 million in estimated YouTube adspend in just the past 30 days.

Check out their trajectory on VidTao’s YouTube ad performance chart:

After seeing this campaigns success, Inceptly creative director Alex Simic did a great breakdown of one of Manychat’s top YouTube ads:

🪝🪝🪝Get 3 New High-Performing Hook Ideas (limited)

btw - Want 3 new, proven High-Performing YouTube ad hook ideas for your offer?

For a limited time, we'll give you 3 NEW, custom YouTube ad hook ideas for your offer, based on what we're seeing work right now across all the markets we're in.

(it's free and works for ads on YouTube in-stream & YouTube Shorts)

Go here to claim your 3 High-Performing YouTube Ad Hook ideas:

Have a great week!

The VidTao Team

PS - Go here to claim a Free Trial of all-new VidTao 2.0 YouTube ad library (complete with 10 million+ unlisted YouTube ads & their landing pages)

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.

Get in touch today to advertise with VidTao & get your brand in front of the Who's Who of Performance Advertising & Direct Response. Whether you’re looking to reach decision makers at top brands or looking for rock-start talent for your team (like our happy advertising client below) VidTao’s audience are the cream of the crop of digitial advertisers always looking for the next interesting product, tool, or opportunity.