[Replay] How to Build a Direct Response UGC "Factory" (Free Training)

Quote of the day: “The best DTC brands & agencies right now don't "hope" for good videos that perform: They ENGINEER successful UGC - at scale.”

Did you miss our live “How to Build a Direct Response UGC Factory" training today?

The replay is live here:

👉 https://vidtao.com/direct-response-ugc-factory-replay/

✋ Also: we’re launching an 8 week live cohort where we help you install a Direct Response UGC Factory in your company, go here for more details:

👉 https://vidtao.com/about-ugc-factory

🎁 Btw… First 5 people to join get a free, comprehensive Facebook + Google scaling plan from Sacha + the VidTao team.

(We start the first live training on Wednesday so we’ll be closing enrollment on Tuesday July 18)

Hope to see you inside!

The VidTao Team

PS - Attaching more of our content on UGC from this past week below:

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The Chaotic “Spray & Pray” Truth About UGC (And How To Fix It)

Look on TikTok, YouTube Shorts, or any of Meta’s vertical video platforms and you’ll see brands scaling to 100k/mo+ with UGC-based ads.

But most brands who haven’t yet cracked the code on UGC-based creative have a “Spray & Pray” approach to UGC:

They cross their fingers and hope each new UGC campaign will bring high-converting ads.

But running UGC campaigns without a repeatable, scalable process in place just doesn’t work consistently. Instead you get headaches like:

❌ No control over the creative approach, so you get back rambling, unfocused footage
❌ Unclear creator directions & expectations means hit-or-miss quality from video to video
❌ Inadequate performance tracking means you can't identify your best converting UGC
❌ Inconsistent volume leaves your ad testing pipeline running dry

Luckily, there is a solution to chaotic, inconsistent UGC campaigns...

The Answer: The Direct Response UGC Factory.

What is a “Direct Response UGC Factory”?

It’s a proven, repeatable, end-to-end system that once you set it up right, continually generates high-converting Direct Response UGC ads for your brand.

With this streamlined UGC system you'll be able to:

✅ Maintain complete creative control from concept to final edit
✅ Get polished, professional videos back that exactly match your vision & what’s working, right now
✅ Scientifically test UGC performance to identify big winners
✅ Generate unlimited fresh UGC creatives to scale your best ads

No more crossing your fingers for each UGC campaign. Now you can take the reins with a predictable UGC system designed for ad performance.

Want to see how to build your own Direct Response UGC Factory?

That’s exactly what we’re going to be talking about this coming Thursday (July 13) @ 10am US Eastern…

…On a free live Q&A call all about how to build a Direct Response UGC “Factory” inside your company or agency.

Go here to claim your spot:

👉 https://vidtao.com/direct-response-ugc-factory-replay/

We’ll be going into detail on how to build a Direct Response UGC “Factory” inside your company or agency…

…To eliminate the headache of trying to “duct tape” together random UGC that stumbles across your plate.

…and how to build a robust, scalable system that churns out a steady stream of entirely new high-performing UGC material to test in your ads, each designed from scratch with Direct Response performance in mind.

Again, we’ll be joined by Sacha Bouhamidi, THE top consultant who specializes in helping companies build & optimize their very own Direct Response UGC Factory.

He steps into companies, builds out the systems and processes for ideating, sourcing and producing high-performance UGC ads on Meta/FB/IG/TikTok/YouTube…

…So that they can massively increase the volume of high quality output, leading to a higher “win rate” & more winning ads.

So if you have questions about ANY step in the UGC process? Join us on the live training here:

👉 https://vidtao.com/direct-response-ugc-factory-replay/

See you on the call!

The VidTao Team

Here are more details & UGC case studies below:

8 Figure UGC Case Study: Peeking behind the scenes on Curology’s $42M/year UGC-based creative juggernaut

Last year Curology generated an estimated $42.5 M usd in revenue. ^source

Most of their ads are entirely UGC-based.

So if you want to see the inside scoop on how to not only build individual direct response UGC ads that convert…

…But also how to build a Direct Response UGC “Factory” to continuously ideate, source, generate (and iterate) new UGC-based ads to keep your brand & offers scaling?

Pay very close attention to what Curology is doing.

Ready? Let’s dive in…

Taking a Closer Look at Curology’s 8-Figure UGC Success

Here’s our VidTao 2.0 Advertiser View on Curology:

Notice that’s over $5 million estimated adspend in the past year, just on YouTube.

Let’s take a closer look at one of their recent best UGC-based ads, with $250k+ total adspend:

Curology UGC YouTube Ad Breakdown:

Let’s take a close look at some of what this ad does so well, as well as a few points where it could improve:

1. Understand the Problem State: The ad does well in identifying the problem - the need for a prescription-grade anti-aging skincare ingredient and the inconvenience of obtaining it through traditional dermatologist visits. However, it could do more to educate the audience about the problem, especially those who may not yet be aware of it.

2. Unique Promise: The ad successfully communicates Curology's unique promise - an online platform where users can chat with licensed dermatology providers and get a custom skincare formula delivered to their door.

3. Unquestionable Proof: The ad provides proof through the personal testimony of the speaker, who has been using Curology for a few years and has seen positive results. However, it could potentially include more varied forms of proof, such as before-and-after photos or testimonials from other users. (Think SHOW AND TELL vs. just “SHOW”)

4. User-friendly Proposition: The ad presents a user-friendly proposition - a simple skincare routine that only requires a face wash, moisturizer, and the Curology product. This is clearly communicated and easy to understand.

5. Emphasize Education and Entertainment: The ad is educational, explaining the benefits of Curology's service. However, it's not particularly entertaining, which could potentially limit its ability to engage the audience. Adding elements of storytelling or humor could make the ad more engaging.

6. Addressing Gary Bencivenga’s Five Universal Objections:

   • No Time: The ad counters this objection by emphasizing the convenience of Curology's service - everything is done online and the product is delivered to your door.

   • No Interest: The ad addresses this by focusing on a problem that is likely to be of high interest to the target audience - the need for effective anti-aging skincare.

   • No Perceived Difference: The ad counters this by highlighting the unique aspects of Curology's service - online access to licensed dermatology providers and custom skincare formulas.

   • No Belief: The ad counters this by providing the personal testimony of the speaker, who has seen positive results from using Curology.

   • No Decision: The ad counters this by making it clear how easy it is to incorporate Curology into one's skincare routine.

A Peek into Curology’s UGC Direct Response UGC “Factory”

Now here’s what’s even more interesting about Curology:

When we look at Curology’s Brand Testing Volume tab from inside VidTao 2.0, we can see they’ve tested hundreds of ads:

And when we check out their “Creatives” tab from inside our VidTao 2.0 library:

…You can see that most of these ads are completely UGC-based.

Clearly Curology has built a rock-solid UGC FACTORY for generating UGC-based ads that generate results.

What does a Direct Response UGC Factory look like?

1. Research: Curology’s ads show they definitely hasa process for doing thorough market research to understand their target audience's needs, pain points, and preferences, probably ia forums, social media platforms, and conducting customer interviews. The insights gained from this research inform their ad messaging and help them better connect with their audience. This is the quality control in their UGC factory, ensuring their ads meet the needs and preferences of their target audience. It's also the first step in their process, providing the necessary data and insights to fuel their ideation stage.

2. Ideation: Armed with insights from their market research, Curology likely has a dedicated team or process for brainstorming and developing ad concepts. This could involve creative brainstorming sessions based on customer insights. The high number of unique ads suggests that they are continuously coming up with new ideas and are not afraid to experiment with different approaches. This is the second step in their UGC factory, generating the raw material of ideas.

3. Sourcing Talent: In their UGC factory, talent sourcing is a crucial step. Curology likely has a robust process for identifying and recruiting suitable content creators. This could involve reaching out to influencers, actors, actresses, or even their own customers across various platforms like TikTok, Instagram, and Twitter, as well as casting platforms or Facebook groups. This ensures a steady supply of authentic voices to represent their brand.

4. Detailed Instructions and Storyboarding: All the above steps don’t matter if you don’t clearly show your creators exactly what you want them to create. To ensure consistency and quality across their numerous ads, Curology likely provides detailed instructions to their content creators. This could be in the form of scripts, storyboards, or specific guidelines about the message they want to convey, the scenes they want to capture, and the overall tone and style of the ad. This is akin to the blueprint in their UGC factory, guiding the production process.

5. Production: Curology likely has a streamlined process for producing and editing their ads. This could involve a dedicated in-house team or a partnership with a production company. They may also provide detailed instructions and guidelines to their content creators to ensure consistency and quality in their ads. This is the manufacturing stage in their UGC factory, where the raw materials of ideas and talent are transformed into the final product of high-quality ads.

6. Distribution: Curology distributes their ads across various platforms like Meta/FB/IG/TikTok/YouTube, reaching their audience where they are and are leveraging the unique strengths of each platform. This is the logistics and distribution arm of their UGC factory, ensuring their ads reach their intended audience.

7. Testing and Iteration: The variety of ads suggests that Curology is continuously testing and iterating on their ads, using performance data to inform their decisions and continuously refine their ads based on what works best. This is the R&D department of their UGC factory, constantly working to improve the product.

How to Build Your Own Direct Response UGC “Factory”

It’s clear that Curology’s Direct Response UGC “Factory” is working wonders for them…

And if you’re a brand owner or agency owner yourself, maybe you’re wondering at this point: “How can I build my own Direct Response UGC Factory?”

Because when you think about:

• How much money you’d save by no longer having to hire external content agencies (whose ads often don’t even perform that great)

• How many more scaling opportunities you’d get - with your very own always-on UGC machine constantly churning out new high quality performance creatives

…Which means your ad volume + ad win rate gives you opportunities for you to scale to 100k/mo, 500k/mo and beyond…

Having this kind of performance content generating machine inside your company gives you a massive advantage over your competition.

And that’s exactly what we’re going to be talking about this coming Thursday (July 13) @ 10am US Eastern…

…On a free live Q&A call all about how to build a Direct Response UGC “Factory” inside your company or agency.

Go here to claim your spot:

👉 https://vidtao.com/direct-response-ugc-factory-replay/

We’ll be going into detail on how to build a Direct Response UGC “Factory” inside your company or agency…

…To eliminate the headache of trying to “duct tape” together random UGC that stumbles across your plate.

…and how to build a robust, scalable system that churns out a steady stream of entirely new high-performing UGC material to test in your ads, each designed from scratch with Direct Response performance in mind.

Again, we’ll be joined by Sacha Bouhamidi, THE top consultant who specializes in helping companies build & optimize their very own Direct Response UGC Factory.

He steps into companies, builds out the systems and processes for ideating, sourcing and producing high-performance UGC ads on Meta/FB/IG/TikTok/YouTube…

…So that they can massively increase the volume of high quality output, leading to a higher “win rate” & more winning ads.

So if you have questions about ANY step in the UGC process? Join us on the live training here:

👉 https://vidtao.com/direct-response-ugc-factory-replay/

See you on the call!

(And if you have any questions you’d like us to cover on the call? Just hit REPLY and let us know)

Have a great Monday,

The VidTao Team

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