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  • ๐Ÿ• ๐Ÿ“ˆ Pet YouTue Ad with $1.4M in adspend?

๐Ÿ• ๐Ÿ“ˆ Pet YouTue Ad with $1.4M in adspend?

๐Ÿˆ Plus: DTC Cat Litter ad spending $10k/day (and more pet niche big spenders inside...)

Welcome to this weekโ€™s VidTao 3 Ad Thursday!

Each Thursday weโ€™ll be diving into our VidTao YouTube ad competitive intelligence platform to uncover 3 high-performing YouTube ads driving results.

This week weโ€™ve got three high-performing YouTube ads for you to check out & model, including:

  • Premium dog food ad with a famous actressโ€ฆ

  • Humorous cat litter ad spending over $300k/moโ€ฆ

  • Unique pet sitting ad with $1.4 Million in ad spendโ€ฆ

Ready to check the ads out?

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(these are classic DR offers crushing it with innovative video tactics)

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Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

๐Ÿ• Premium Dog Food Ad With a Famous Actress (Badlands Ranch)

While searching for standout pet-related ads inside VidTao, this interesting premium dog food ad with actress Katherine Heigl is the first one that caught our attention ๐Ÿ‘€

This ad's estimated total ad spend is over $245k ๐Ÿ’ฐ

Take a watch:

A pretty interesting one, right?

Now, here are some of the elements this ad includes:

๐Ÿ’ก Intriguing Hook

๐Ÿ’ก Celebrity Authority

๐Ÿ’ก Recognizing Problems and Offering a Unique Solution

๐Ÿ’ก Use of Social Proof

๐Ÿ’ก Creating Sense of Urgency & Exclusivity

๐Ÿ’ก Risk Reveal

๐Ÿ’ก Objection Handling


Inside VidTao, you are also able to see all of the landers currently in use by this advertiser, check it out:

๐Ÿ•ต๏ธ Want to โ€œSpyโ€ on over 21 million unlisted YouTube ads (and landing pages)?

Go here to claim your free trial of the VidTao Premium YouTube Ad Library๐Ÿ‘‡

 ๐Ÿˆ Humorous Cat Litter Ad With Over $300k Spent in the Past 30 Days (PrettyLitter)

Next up for today, we found this super fun cat litter ad inside VidTao, with estimated total ad spend of over $500k, and over $300k spent in the past 30 days! ๐Ÿ˜ฑ๐Ÿ’ธ

Letโ€™s see the ad:

Some of the elements this ad includes are:

Letโ€™s dissect this ad and see some of the elements it includes:

๐Ÿ’ฅ Strong, Authentic Hook

๐Ÿ’ฅ Clear Problem-Solution Structure

๐Ÿ’ฅ USP

๐Ÿ’ฅ Humor & Personality (Relatable and Shareable)

๐Ÿ’ฅ Social Proof (Five-Star Reviews)

๐Ÿ’ฅ Emotional Appeal (Health Monitoring for Cats)

๐Ÿ’ฅ Clear CTA

Letโ€™s also take a quick look & scroll through their landing page ๐Ÿ‘€โ€ฆ

โ€ฆand donโ€™t forget to check out other top-performing ads by this brand!

Hereโ€™s a sneak peek:

 ๐Ÿถ Unique Pet Sitting Ad With $1.4 Million in Ad Spend (Rover)

Weโ€™re already nearly done for todayโ€ฆ

Our last pick is this unusual pet sitting ad by Rover, with estimated total ad spend of $1.4 million ๐Ÿคฏ

Check it out:

Now letโ€™s see what elements this ad combines for its success:

๐Ÿš€ Intriguing Hook

๐Ÿš€ Relatable Pain Points

๐Ÿš€ Use of Storytelling + Humor

๐Ÿš€ Emotional Appeal: Guilt & Obligation

๐Ÿš€ Problem-Solution Structure

๐Ÿš€ Social Proof


Hereโ€™s a quick look into their landerโ€ฆ

โ€ฆ and donโ€™t forget to check out the rest of their ads + Shorts ads for some additional inspo - youโ€™ll find many cool ones! ๐Ÿ’ก

Find ALL ads by this advertiser in VidTao

Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)?

Join us for a free YouTube ad brainstorming session here:

And with that, weโ€™re all finished for this week! ๐Ÿš€

We hope this weekโ€™s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next weekโ€™s VidTao 3 Ad Thursday, where weโ€™ll continue breaking down winning strategies from the best YouTube ads in the game!

And btwโ€ฆ If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PS - Go here to claim a Free Trial of the VidTao Premium YouTube ad library (complete with 21 million+ unlisted YouTube ads & their landing pages)

PPS - Are you spending $1k/day+ on Paid Ads? ๐Ÿ‘‰ Go here to set up a free YouTube Ad brainstorm chat.