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- ๐ ๐ Pet YouTue Ad with $1.4M in adspend?
๐ ๐ Pet YouTue Ad with $1.4M in adspend?
๐ Plus: DTC Cat Litter ad spending $10k/day (and more pet niche big spenders inside...)
Welcome to this weekโs VidTao 3 Ad Thursday!
Each Thursday weโll be diving into our VidTao YouTube ad competitive intelligence platform to uncover 3 high-performing YouTube ads driving results.
This week weโve got three high-performing YouTube ads for you to check out & model, including:
Premium dog food ad with a famous actressโฆ
Humorous cat litter ad spending over $300k/moโฆ
Unique pet sitting ad with $1.4 Million in ad spendโฆ
Ready to check the ads out?
~ update from our friends at Funnel of the Week ~
This TikTok Shop funnel did $830k in 7 days?
Recently the Funnel of the Week team broke down a TikTok Shop offer that's crushing it - driving $830k per week in revenue - with creator-driven video:
Want to see exactly how they're using creators to drive massive sales?
Go here to check out this week's Funnel of the Week breakdown and discover their exact strategy...
Plus: All week long Funnel of the Week will be dissecting the top-performing TikTok Shop offers of 2024
(these are classic DR offers crushing it with innovative video tactics)
Go here to join so you donโt miss it.
Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.
While searching for standout pet-related ads inside VidTao, this interesting premium dog food ad with actress Katherine Heigl is the first one that caught our attention ๐
This ad's estimated total ad spend is over $245k ๐ฐ
Take a watch:
A pretty interesting one, right?
Now, here are some of the elements this ad includes:
๐ก Intriguing Hook
๐ก Celebrity Authority
๐ก Recognizing Problems and Offering a Unique Solution
๐ก Use of Social Proof
๐ก Creating Sense of Urgency & Exclusivity
๐ก Risk Reveal
๐ก Objection Handling
Inside VidTao, you are also able to see all of the landers currently in use by this advertiser, check it out:
๐ต๏ธ Want to โSpyโ on over 21 million unlisted YouTube ads (and landing pages)?
Go here to claim your free trial of the VidTao Premium YouTube Ad Library๐
๐ Humorous Cat Litter Ad With Over $300k Spent in the Past 30 Days (PrettyLitter)
Next up for today, we found this super fun cat litter ad inside VidTao, with estimated total ad spend of over $500k, and over $300k spent in the past 30 days! ๐ฑ๐ธ
Letโs see the ad:
Some of the elements this ad includes are:
Letโs dissect this ad and see some of the elements it includes:
๐ฅ Strong, Authentic Hook
๐ฅ Clear Problem-Solution Structure
๐ฅ USP
๐ฅ Humor & Personality (Relatable and Shareable)
๐ฅ Social Proof (Five-Star Reviews)
๐ฅ Emotional Appeal (Health Monitoring for Cats)
๐ฅ Clear CTA
Letโs also take a quick look & scroll through their landing page ๐โฆ
โฆand donโt forget to check out other top-performing ads by this brand!
Hereโs a sneak peek:
๐ถ Unique Pet Sitting Ad With $1.4 Million in Ad Spend (Rover)
Weโre already nearly done for todayโฆ
Our last pick is this unusual pet sitting ad by Rover, with estimated total ad spend of $1.4 million ๐คฏ
Check it out:
Now letโs see what elements this ad combines for its success:
๐ Intriguing Hook
๐ Relatable Pain Points
๐ Use of Storytelling + Humor
๐ Emotional Appeal: Guilt & Obligation
๐ Problem-Solution Structure
๐ Social Proof
Hereโs a quick look into their landerโฆ
โฆ and donโt forget to check out the rest of their ads + Shorts ads for some additional inspo - youโll find many cool ones! ๐ก
Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session here:
And with that, weโre all finished for this week! ๐
We hope this weekโs selection of high-performing ads has sparked new ideas to test yourself!
Want more insights like these?
Stay tuned for next weekโs VidTao 3 Ad Thursday, where weโll continue breaking down winning strategies from the best YouTube ads in the game!
And btwโฆ If you have questions about YouTube ads?
Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.
Have a great week!
PS - Go here to claim a Free Trial of the VidTao Premium YouTube ad library (complete with 21 million+ unlisted YouTube ads & their landing pages)
PPS - Are you spending $1k/day+ on Paid Ads? ๐ Go here to set up a free YouTube Ad brainstorm chat.