🔐 Obvi’s Facebook Image Compliance Workaround?

This week, the folks at Funnel of the Week did a breakdown on DTC supplement brand OBVI’s monster Collagen weight loss funnel: 👇

Guest expert, ex-TimeLife / Agora direct response mastermind Kory Basaraba shared a step by step formula to identify & activate the emotional triggers that make your best customers buy, which you can watch in this clip here:

But something interesting came up while going through Obvi’s Facebook ads…

Something that you might find interesting if you have an offer with potential compliance issues…

Check it out 👇

Obvi’s Facebook Image Compliance Workaround?

Obvi isn’t doing much on YouTube right now at least from what we can see inside of VidTao:

…But wow are they making things happen on Meta / Facebook 👇

Now here’s what is interesting:

Obvi is massively more aggressive with messaging in the images versus in the body text.

Notice this is the control body text for most of their ads:

This copy is tame and compliant…

But then check out how hard their images go: 👇

Let’s start with this claim:

But that’s just for starters…

Let’s join that claim with a direct comparison to the medical weight loss option 👇

another one, with direct quantifiable weight loss claim positioned directly against the medical option… 👇

BONUS: AI-generated before/after doll 👇

Some AI-generated animation-style comparison images 👇

👉 Takeaway: try running more “tame” body copy, and more aggressive messaging in the images.

Obvi has always been ahead of the game on Facebook and no doubt has top-tier support to keep them aligned on the compliance side.

But this approach definitely something to test for yourself if you could benefit from some more aggressive positioning…

Again, Funnel of the Week did a full 1 hr+ breakdown and interactive funnel map / swipe file on this Obvi Collagen funnel for this week’s episode, go here to check it out:

Have a great week!

The VidTao Team

PS - Go here to claim a Free Trial of the all-new VidTao 2.0 YouTube ad library (complete with 10 million+ unlisted YouTube ads & their landing pages)

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.

Advertise with VidTao's Audience of 100k+

Get in touch today to advertise with VidTao & get your brand in front of the Who's Who of Performance Advertising & Direct Response. Whether you’re looking to reach decision-makers at top brands or looking for rock-start talent for your team (like our happy advertising client below) VidTao’s audience is the cream of the crop of digital advertisers always looking for the next interesting product, tool, or opportunity.

PS - Go here to claim a Free Trial of the all-new VidTao 2.0 YouTube ad library (complete with 10 million+ unlisted YouTube ads & their landing pages)

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.