• VidTao
  • Posts
  • šŸ“ˆ new ecomm offer scaling fast? (YouTube Shorts)

šŸ“ˆ new ecomm offer scaling fast? (YouTube Shorts)

hockey stick growth on this ecomm YouTube short ad

Itā€™s always fun to see a new ecomm offer start to pop off.

Now while this particular offer isnā€™t scaling to crazy levels yet (not yet, at least)ā€¦ 

ā€¦Itā€™s still exciting to see the early trajectory.

Hereā€™s a quick snippet of their current best performing YouTube Shorts ad:

Go here to watch this video (and all this offerā€™s videos) inside VidTao.

Hereā€™s a few key takeaways from the ad:

1. šŸ§» Great Hook Visually Agitates the Problem

  • The ad immediately calls out the problem, showing a gross toilet and builds instant curiosity with surprising Hook: "No these are not poop rings, this is lime."

2. āŒ Contrast with Alternatives:

  • Clarifies that itā€™s not "chemical tablets that will damage the rubber in your tank and be dangerous for pets," positioning it as a safer alternative.

3. šŸŒŸ Show AND Tell the Unique Selling Proposition (USP):

  • Visuals of Instant results: "Just drop one into the water and boom" with visuals underscores simplicity and convenience. "Safe patented solution that will last for up to 10 years," highlights its long-term value and safety.

4. ā³ Urgency:

  • "For the next couple hours we're running a sale" creates a sense of urgency, motivating immediate action.

Direct Response YouTube Ads Brainstorm Session (free)

Want help scaling your Direct Response offer/product on YouTube, Connected TV and other Direct Response Video Ad Platforms?

Schedule a FREE Brainstorm Call with Inceptly, the team behind $950M in Direct Response revenue here:
šŸ‘‰šŸ‘‰ https://inceptly.com/call

Sales Page

Take a quick peek at the sales page these ads drive to and youā€™ll see it does many things well:

Noticeā€¦

  • Well-chosen Gifs re-illustrate everything from the initial ad

  • Interactive before -> during -> after process & results 

  • Tons of social proof

  • Re-emphasizing Urgency

Go here to see all this offerā€™s landing pages inside of VidTao.

How much will this offer scale? Only time will tell.

But for now it looks like a lot of elements are in place for success.

Stay tuned!

The ā€œGen Zā€ Text Salesletter?

Now while weā€™re on the subject of landinge pages & sales pagesā€¦

The Funnel of the Week team keeps dropping a new direct response funnel breakdown, each and every week.

And last week they did a breakdown on a unique new ā€œGen Zā€ style text salespage that one brand is using to sell supplements, at scale:

see the full ā€œGen Zā€ salespage breakdown here

Go here to check out the breakdown of this ā€œGen Zā€ text salespage for a nutra offer scaling right now.

Have a great week!

The VidTao Team

PS - Go here to claim a Free Trial of the all-new VidTao 2.0 YouTube ad library (complete with 10 million+ unlisted YouTube ads & their landing pages)

PPS - Are you spending $1k/day+ on Paid Ads? šŸ‘‰ Go here to set up a free YouTube Ad brainstorm chat.

Get in touch today to advertise with VidTao & get your brand in front of the Who's Who of Performance Advertising & Direct Response. Whether youā€™re looking to reach decision-makers at top brands or looking for rock-start talent for your team (like our happy advertising client below) VidTaoā€™s audience is the cream of the crop of digital advertisers always looking for the next interesting product, tool, or opportunity.