😴 🕶️ Neck Pain to Nose Grips: 2 Unflashy Ads with Big Conversion Triggers

Want to see some YouTube Shorts ads that are scaling right now?

You’re in luck…

Because today is 2 Shorts Tuesday. Why YouTube Shorts ads?

Because YouTube Shorts ad inventory is only going to keep growing:

…And critically, most DTC & Direct Response advertisers are still under-leveraging YouTube Shorts as an ad placement.

(and the upside is huge)

So, what are some ways you can succeed with YouTube Shorts ads?

Let’s take a closer look at 2 YouTube Shorts ads doing well right now:

😴 Ad #1: “Neck Pain? Try This Pillow” — Ultrafire Leads with Medical & Mechanical Logic

This first ad we chose for today doesn’t try to entertain. Instead, it informs:

It sounds like a mix of a home shopping segment and a doctor’s recommendation—and that’s exactly why it works!

Now, let’s get into more details:

Hook – “Even Orthopedic Doctors Are Using It”
Visual: Product rotating + doctor graphic overlay

✅ Why it works:

• Leads with expert authority

• Phrases like “orthopedic expert recommendation” suggest safety and approval

• For older demos or pain-aware audiences, this creates instant credibility

Middle – Engineering & Ergonomics
Visual: Diagrammatic overlays of pillow zones, fill textures, bounce demo

✅ Why it works:

• 30 engineers mentioned = “well-researched” feeling

• Benefit statements like "supports neck and shoulders" and "relieves pain" are repeated 3x

• Bounce test = functional proof without overstatement

CTA – Try It If You Have Cervical Discomfort
Visual: Happy user + product close-up + text overlay

✅ Why it works:

• CTA is empathetic, not pushy: "The neck is stiff or uncomfortable? Try this pillow."

• Ends with global popularity claim: "Popular all over the world."

• Visual tone remains calm, clean, and focused on comfort

🔐 Key Takeaways from this Ad

• Begins with doctor-based credibility

• Focuses on functional benefits, not flash

• Uses soft, clear repetition to build retention

• Quiet CTA makes it feel safe, not salesy

Here’s what the advertiser’s landing page looks like:

👓 Ad #2: “You Guys Are Crazy for This One” — Nevin Eyewear Nails Offer + Durability Combo

This next ad is a 29-second long Shorts ad that sells hard but feels chill. 

It’s one part style, one part durability, and one giant part offer.

The delivery? Personal, upbeat, with heavy emphasis on deal logic:

Hook – Bold Look + Nose Grips = Instant Style + Function
Visual: Model showing off the shades + nose grip close-up

✅ Why it works:

• Strong product demo: "this little grippy part on the nose"

• Relatable fashion logic: "especially when you’re wearing all black"

• Natural lead-in to price value

Middle – Deal Stack + Brand Trust
Visual: Shades shown in sets, animated overlay of "Buy 1 Get 2 Free"

✅ Why it works:

• Offer is dead simple: "Buy 1, leave with 3"

• Replaces persuasion with math: it’s a no-brainer value stack

• The "break them, lose them" line reinforces risk removal

• Brand name "Nevin" repeated twice = brand retention

CTA – Repetition & Urgency
Visual: Site name overlay + hype delivery

✅ Why it works:

• "You guys are crazy for this one" = social proof via enthusiasm

• Direct domain mention: "NevinEyewear.com"

• Fast-paced close keeps energy high

🔐 Key Takeaways from this Ad

• One-line product feature makes it memorable

• Massive perceived value: 3 for the price of 1

• Risk reversal (break/lose = replace) adds long-term appeal

• Social/hype language builds momentum
  

To finish off with, here’s a quick look at this advertiser’s lander as well:

Both of these Shorts ads are reminders that:

✔ Simple product demos still work

✔ Offer clarity still closes

✔ Expert tone or cool tone—both can convert, when structured right!

With that, we’re all finished for this week! ✅

We hope this week’s selection of high-performing YouTube Shorts ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 2 Shorts Tuesday…

…where we’ll continue breaking down winning YouTube Shorts Ads you can break down + model for your own creatives & campaigns.

And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

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