🩺 'mini-VSL' YouTube ad spending $400k/mo

Welcome to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad competitive intelligence platform to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• DTC Clothing ad driving 6 figures in monthly adspend...

• 'Mini-VSL' type ad starring famous Hollywood actress…

• New eCom pain-relief sneaker ad spending over $320k/mo…

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

🧥 Ecomm Clothing Ad w/ $140k/mo in adspend

Our first pick for this week’s selection of ads is this men's jacket ad by the brand BAERSkin, with over $380k in ad spend:

This ad captures attention by addressing a common pain point ☔—staying warm and dry in the rain—while highlighting the jacket’s unique benefits, like nine waterproof pockets and a cozy fleece lining 🧥

Through relatable imagery, it evokes comfort and protection, making the jacket feel like a practical and reliable choice 💪The ad’s strong CTA, scarcity appeal ⏰, and risk minimization (with thousands of five-star reviews ⭐⭐⭐⭐⭐ and an easy return policy) further drive urgency and trust. 

By focusing on benefits rather than just features, it seamlessly guides viewers to take action, positioning the jacket as perfect for year-round use in any weather 🌦️

This brand has many other interesting, unique ads that can serve as a great source of inspiration. Make sure to check them out:

🐶'Mini-VSL' type ad starring famous Hollywood actress

While browsing VidTao, we found this interesting 'mini-VSL' type, 7-minute long premium dog food ad starring Hollywood actress Katherine Heigl, who you may know as Dr. Izzie from Grey’s Anatomy. 🩺

This ad has a total ad spend of over $500k, with over $400k spent in the past 30 days. 👀💰

Some of the elements this ad includes are:

- Relatable Pain Points and Urgency

- Authority and Celebrity Endorsement

- Educational Content and Product Differentiation

- Discount and Exclusive Offer

- Money-Back Guarantee

...and so on! 

You can also find all of this advertiser’s landing pages using VidTao. 

Here’s a quick look:

👟eCom Pain-Relief Sneaker Ad Spending Over $320k/mo (News Fusion)

Last, but definitely not least, we got this pain-relief shoe ad by News Fusion.

This ad's estimated total spend is over $380K, with over $320K spent in the last 30 days! 💸

Here are some of the elements this ad is made up of…

👉 Strong, Intriguing Hook  

👉 Clear Benefits & Pain Points

👉 Sense of Authority and Social Proof  

👉 Unique Technology and Military Association 

👉 Sense of Scarcity and Urgency  

👉 Versatility and Everyday Use  

👉 Clear CTA

… and make sure to also check out the landing pages this advertiser is using:

And with that, we’re finished for this week, folks!

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PS - Go here to claim a Free Trial of the all-new VidTao 2.0 YouTube ad library (complete with 10 million+ unlisted YouTube ads & their landing pages)

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.