🤠 the "Kenny Rogers Secret" to Scaling with YouTube Ads

We’ll get into exactly how to apply this Kenny Rogers Secret to scale your YouTube ad campaigns in just a sec…

(Plus we’ll be sharing an opportunity to win FREE full access to our all-new VidTao 2.0 tool + exclusive bonuses)

But first let’s check in with Kenny’s top song “The Gambler”.

Ever heard it? Here’s the chorus:

Any ideas what this “Kenny Rogers Secret” is?

Let’s log in to VidTao 2.0 to illustrate what we’re talking about here…

First let’s make sure you have VidTao 2.0 Access:

Inside VidTao 2.0 we have we have coverage on Google/YouTube (and soon Facebook also) for over 8 million YouTube ads & over 65M search and display ads…

(Plus the landing pages)

..All indexed on the advertiser entity level and brand level.

So just go ahead and log in and search for an advertiser you’d like to take a closer look at…

…Scroll down a bit on the results page and you’ll see this handy “Success Rate” chart:

Now, the above VidTao 2.0 Success Rate breakdown is for a very secretive eCommerce specialist company…

(we haven’t yet shared their ads + offers publicly)

…But know that they have been VERY successful, with ~$10 million USD in adspend across a bunch of different verticals & offers.

And here’s an interesting takeaway from this view of their ad performance:

Notice that only 9.9% of their ads are winners.

In other words, 90%+ of their ads are NOT winners.

Which begs the question we hear all the time…

“How do I know when to STOP spending on an ad I’m testing?”

In Kenny Roger’s words…

🤠 “How do you know when to hold em… And when to fold ‘em?”

Here are a couple important pieces of advice we typically use to approach this issue at our agency Inceptly - where we have generated over $950M USD in revenue for direct response clients across the globe.

First - after managing over $200 million in adspend here is one thing we almost NEVER see:

An ad that struggles out of the gate, and then suddenly starts doing amazing.

…Which is why we almost always follow this “Kenny Rogers Rule” rule: 👇

Here’s an example of the Kenny Rogers rule in action:

If our target CPA is $100, after $300 spent and we’re above a $120 CPA? We’re going to pause that ad & campaign.

(And launch a couple ads/campaigns, which we’ll always have “baking in the oven”, ready to launch & test...)

Try the Kenny Rogers Rule for yourself & let us know how it goes!

Now about that opportunity to Win a Free year of VidTao 2.0 + Private Discord Channel access:

Remember that advertiser’s Success Rate chart above?

(here it is again)

First reader to email in with the correct guess on who the advertiser is behind this Success Rate chart, wins a year of VidTao 2.0.

Have a great week!

The VidTao Team

PS: How do you access VidTao 2.0?

☝️If you have a VidTao Premium account already?

Go to next.vidtao.com to log in to VidTao 2.0 and try it out.

🙅 …And if you don’t yet have a VidTao Premium account?

Current VidTao Premium members will be “grandfathered in” on the current pricing tier for VidTao 2.0…

…But once we fully launch VidTao 2.0 at the end of the month?

We’ll be raising the price (as you can imagine we’ve invested A LOT to upgrade the software and continue to add a bunch more amazing features we’ll be walking through over the next few days)

Go here to lock in current pricing & claim your VidTao Premium membership with VidTao 2.0 access:

👉 https://vidtao.com/vidtaopremium