Jaw Exercise Device YouTube Ad Pulled in $4.1M—Here’s the Secret Formula

Welcome to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad competitive intelligence platform to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• $3.2M spent on this info product

• Lead Gen landing page madness

• $4.1M spent on this ecomm ad

Ready to check the ads out?

Let's dive right in and take a closer look at this week's standouts and discover what makes them so successful.

$3.2M Spent on This Info Product

🎤 First up, we found this online singing program by Superior Singing in VidTao, with an estimated ad spend of an incredible $3.2 million! 💥 Check it out:

This ad grabs attention with a quick, relatable hook while building credibility through the speaker's impressive track record. His engaging tone and simple vocal exercise provide an immediate solution, and the visual demonstration keeps viewers involved. A personalized free quiz adds urgency, driving viewers to act quickly.

Here’s a sneak peek of some of the other ads by this advertiser:

Lead Gen Landing Page Madness

💥🚗 Next up, check out this $1.2 million car accident compensation calculator ad by Case Connect we found inside VidTao:

This ad’s estimated ad spend is 1.2 million dollars, with over $340k/mo spend!

​​👉 Here are some of the elements this ad combines:

• Direct, Attention-Grabbing Hook and Relatable Problem

• Urgency and Scarcity

• Clear Value Proposition

• Demonstration of Simplicity

• Social Proof

• Promise of Financial Relief

...and more!

Let’s take a quick look at their landing page:

This advertiser is targeting many different USA states…

…and they have many other interesting, big-spending ads you can check out 👀

$4.1M Spent on This eComm Ad

…and its estimated ad spend is $4.1 million! 💸

Let's dissect some of the elements this ad combines:

• 👉 Strong Personal Testimonial

• 👉 Before-and-After Visual Appeal

• 👉 Skeptic-to-Believer Narrative

• 👉 Unique Selling Proposition (USP)

• 👉 Tangible Benefits and Sensory Cues

• 👉 Call to a Larger Trend, Creating FOMO and Urgency

• 👉 Expert Endorsement

The landing page they’re using has many interesting elements…

…and we can see they’re targeting many different countries:

This brand has some other interesting ads too that could be of good inspiration for your own, check them out:

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Whether it’s leveraging humor, crafting engaging tutorials, or tapping into authority figures, there’s plenty of inspiration to test out.

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PS - Go here to claim a Free Trial of the all-new VidTao 2.0 YouTube ad library (complete with 10 million+ unlisted YouTube ads & their landing pages)

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.