How to scale your Meta ads on Google at 2x+ ROAS

Message from our friends at Inceptly - Direct Response Experts with $250M in adspend managed

If you're having success right now with short form video on Meta ads…

(You're profitably spending $1k/day or more there…)

…But you haven't been able to make your offer work on Google / YouTube yet?

You don't have a creative problem.

You're simply not yet capitalizing on one of the biggest opportunities Google has given advertisers in the past 10 years.

Let me explain…

See this Google ad performance chart from one of our clients running right now:

They started with solid scale on Meta but at basically zero on Google. A couple fits and starts but no traction.

Now here in Q4 2025?

They are spending $30k+/day profitably, with a solid 2x ROAS.

As a business, this means they're profitably acquiring new customers at scale on an entirely NEW channel 100% diversified from Meta's inevitable ups and downs.

Here's the thing…

All this scale on Google is with "re-purposed" Meta Ad creative assets.

(Short form video + static images)

So then what's the "magic" here responsible for this scale at 2x+ ROAS?

No magic.

It's the 2025 platform shift.

Here's what changed:

In 2025, Google sunset Video Action Campaigns - the old "one size fits all" campaign type that most performance marketers relied on.

And in its place? A completely restructured campaign architecture with multiple specialized campaign types - each optimized for different parts of the funnel and different creative formats.

Most advertisers who "tried Google and it didn't work" were running the old VAC structure. That playbook is dead.

The new opportunity?

Taking your high-volume short-form creative testing from Meta and systematically deploying it across this new campaign architecture.

When you understand which campaign types to use, how to structure your creative testing across them, and how to read the signals for scaling decisions...

You can finally achieve profit at scale on top-of-funnel Google / YouTube traffic.

The brands getting 2x+ ROAS at $20k-$30k/day right now aren't running some secret creative formula.

They're simply leveraging the new campaign structure that 90% of advertisers haven't figured out yet.

Here's why we're positioned to help with this:

We've managed over $250 million USD in adspend and have been fortunate to help brands like these scale:

(including many other Direct Response brands we're not at liberty to disclose due to NDAs…)

And here is what one of our senior performance marketing Google reps (who sees our accounts and pretty much every major performance marketer & agency account on the entire Google platform) says about us:

"[Inceptly is] One of the largest (if not the largest) Youtube for performance agency in the world …I don't know of any other agencies that are at their level when it comes to YouTube for performance." - Senior Google Performance Marketing Rep

We've been doing this since 2019 - and every time Google makes a major platform shift, we're there to figure out the new playbook:

2019? We were one of the first to figure out how to run 45+ minute VSLs as in-stream ads.

2021? Same thing - but this time with ~5 min "mini VSLs"

2025? It's all about the new post-VAC campaign architecture and short-form creative volume.

Now here's the thing...

For some businesses, having us manage your Google campaigns as an agency makes perfect sense.

But for others? You don't need us running your ads full-time.

What you need is the right framework and upskilling so your internal team can execute this at a high level.

That's exactly what we're building right now.

We're helping a limited number of businesses transplant this system into their internal team's operating system - showing them exactly how to structure campaigns, test creative, and scale profitably on the new Google platform.

This is a done-WITH-you model, not a course you're left to figure out alone.

We work with one team per vertical to ensure you're not competing with another business we're training in your space.

Here's what happens next:

Book a 30-minute strategy session where we'll:

• Audit your current Meta creative library against Google's new campaign structure

• Identify which campaign types are best suited for your offer and funnel

• Map out your fastest path to $10k+/day in profitable Google spend

• Determine if the done-with-you model is the right fit for your business (or if full-service agency makes more sense)

👉 Go here to set up your strategy session