🚀 How a Simple Jeans Ad Racked Up 4M Views in Under 2 Weeks

Want to see some YouTube Shorts ads that are scaling right now?

You’re in luck…

Because today is 2 Shorts Tuesday. Why YouTube Shorts ads?

Because YouTube Shorts ad inventory is only going to keep growing:

…And critically, most DTC & Direct Response advertisers are still under-leveraging YouTube Shorts as an ad placement.

(and the upside is huge)

So, what are some ways you can succeed with YouTube Shorts ads?

Let’s take a closer look at 2 YouTube Shorts ads doing well right now:

🎶 Ad #1: “I Need You to Stay…” - POV-Driven Soft Sell Using Music & Good Vibes

This first ad we picked for this week doesn’t verbally explain anything. Its showcasing.

No voiceover. No hard CTA.

Just a POV trend and a guy in a cozy setup giving a tutorial on creating a song:

It works because it doesn’t try too hard!

It hides in plain sight as just another TikTok trend - until it pulls you into the vibe.

Let’s get into even more details:

Hook – “I Need You to Stay, Baby…”

Visual: Intimate close-up, moody lighting, direct-to-camera delivery

✅ Why it works:

• Leads with feeling, not selling
  

• Captures attention with facial emotion and sincerity
  

• Lyrics act as the script, no voiceover needed
  

Middle – The Song Carries It

Visual: Soft eye contact, restrained delivery, minimal movement

✅ Why it works:

• Viewers are drawn in by tone, not CTA
  

• No distractions = full focus on the tutorial and music
  

• Strong shareability — especially for emotional or romantic audiences
  

Here’s a quick scroll through this advertiser’s neat-looking landing page too:

🔑 Key Takeaways from this Ad:

• Proof that emotional tone can be the message

• Ultra-native to TikTok and Shorts culture

• Zero selling = zero friction

• Powerful for top-of-funnel memorability or retargeting setup

👖 Ad #2: “These Are the Jeans That Turn People Into Repeat Customers” - High-Energy Jeans Ad

The next ad is pure pitch - but it works because the energy is high and the product claims are specific.

This girl on screen isn’t trying to be subtle. She’s stacking proof: low returns, perfect fit, fast shipping.

Check it out:

This ad has racked up 4M views in <14 days, and is currently at over 6M views!

This ad includes:


✅ High-energy delivery = keeps attention
✅ “Least returned” = specific trust signal
✅ Proof stacking= low returns, perfect fit, fast shipping
 

Hook – “Miles and Miles on These Jeans…”

Visual: Girl on screen, showing off jeans fit

✅ Why it works:

• Opens with confidence and product name
  

• “Best jeans you’ll ever own” = clear bold promise
  

• Name repetition builds brand memory
  

Middle – Fit, Feel, Length Callouts

Visual: Slow pan on denim, booty fit emphasized

✅ Why it works:

• Specific: inseam length, non-distressed detail
  

• Combines emotional & rational reasons to buy
  

• Testimonial-like, even though it’s first-person
  

CTA -“Hurry Up, Grab Yours”

✅ Why it works:

• Urgency matches energy of pitch
  

• Scarcity (“we’ve sold thousands”) = FOMO
  

• Reassures: “we’ll ship fast, too”

To finish off with, here’s what this advertiser’s lander looks like:

🔐 Key Takeaways from this Ad

• Energy can be the hook if the pitch is strong

• Specific claims outperform vague benefits

• First-person testimonial builds trust fast

• Great for boutiques, fashion, consumables

With that, we’re all finished for this week! ✅

We hope this week’s selection of high-performing YouTube Shorts ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 2 Shorts Tuesday…

…where we’ll continue breaking down winning YouTube Shorts Ads you can break down + model for your own creatives & campaigns.

And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PS - Go here to Claim Your Free Trial of VidTao Premium: Access 23 Million YouTube Ads & Their Landing Pages!

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.