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🎯 Gut Check & Mind Check: 2 YouTube Shorts Ads That ‘Sell Health’

✌️ [2 Shorts Tuesday] Breaking down our favorite YouTube Shorts Ads Scaling Now

Author

VidTao
October 14, 2025

Want to see some YouTube Shorts ads that are scaling right now?

You’re in luck…

Because today is 2 Shorts Tuesday. Why YouTube Shorts ads?

Because YouTube Shorts ad inventory is only going to keep growing:


5 Reasons Why More Creators Are Choosing YouTube Shorts Instead of TikTok

#1 - 💰 MORE MONEY 💰
YouTube made it easier to earn money with YouTube Shorts in 2024 by letting creators take a cut of ad money from their Shorts—a better deal than TikTok’s confusing payment system.

This works for both short videos and regular YouTube content, making it safer for creators who want steady income.

#2 - ⛔TikTok Ban Rumors/Reality⛔
Rumors (and a quick reality) of a TikTok ban in the U.S. made many creators start posting on YouTube Shorts just in case. YouTube even let Shorts videos be 3 minutes long starting October 2024, copying TikTok’s style while giving creators more flexibility.

YouTube’s Big Advantages

#3 - 📈Built-in audience📈 
Shorts get boosted by YouTube’s recommendations and trending lists, helping creators grow faster. TikTok doesn’t connect as well to other apps or longer videos.

#4 - 🆕Different viewers🆕 
YouTube’s users are often older (25-34) vs. TikTok’s teen-heavy crowd, so creators can reach new fans.

#5 - 🤦‍♂️Creators Are Fed Up With TikTok🤦‍♂️
Many say TikTok’s rules change too often, and they’re tired of worrying about bans. YouTube feels more stable, especially with Google’s support for targeting the right audiences. The 3-minute Shorts also let them tell better stories without switching apps.

…And critically, most DTC & Direct Response advertisers are still under-leveraging YouTube Shorts as an ad placement.

(and the upside is huge)

So, what are some ways you can succeed with YouTube Shorts ads?

Let’s take a closer look at 2 YouTube Shorts ads doing well right now:

~ update from our friends at Funnel of the Week ~

Air Fryers, ‘Dark Posting’ & Category Creation for
a $4B Market

Our friends at Funnel of the Week just released a new funnel breakdown…

…This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.

The product? Shampoo bars. The angle? No longer “eco-friendly” - now it’s hair transformation stories like:

“My hair grew 4 inches in 2 months”
“Finally found the solution for my thin, lifeless hair”

And the growth opportunity is huge:

  • US shampoo bar market: $4.13B, growing 7.7% annually

  • Only 35% of consumers know this category exists

  • Only 8% have tried solid shampoo bars

Inside this breakdown, you’ll see:

 ✓ All “dark post” influencer accounts running now - and how they target different demos
✓ Creative strategy that shifts from eco benefits to personal transformation
✓ The awareness stage moves that take someone from “never heard of it” to “ordering today”
✓ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)

👀 Ad #1: ColonBroom – “Talk is cheap. Let’s taste it.”

This short-form ad goes straight for experience.

Check it out:

What looks like a casual moment - a guy trying a drink - is actually a visual-first sales pitch wrapped in slight humor and flavor cues.

✅ Fast visual pace with punchy transitions
✅ Unscripted feel with just enough product payoff
✅ Text overlays drive the real benefit message

Let’s take a deeper dive:

👀 Hook - “Talk is cheap. Let’s taste it“

Why it works:

In a landscape full of bloated claims, this line lands. He skips the typical gut health jargon and focuses on the one benefit everyone cares about - does it actually taste good?

It builds curiosity: Is it really that good?

🎯 Core Insight – Product Enjoyment = Trust 

“Fire. This tastes so good. Sweet, just like a strawberry, and good for my colon.”

Why it works:

Taste equals compliance. ColonBroom knows that “gut health” is a saturated space — so they lead with pleasure, not science.

Meanwhile, the on-screen text does the heavy lifting with more structured claims:

  • “Just add one scoop of ColonBroom”

  • “Tastes amazing!!!”

  • “Improves digestion — no extra gym time needed”

Viewers get the feel and the facts, simultaneously.

Inside VidTao YouTube spy tool, you can check out many other ads by this advertiser as well, for some additional inspo! Check it out:

🔑 Key Takeaways from This Ad

1️⃣ Dual Messaging Layers

Voiceover sells taste and realness, text sells function - this keeps the ad dynamic and sticky.

2️⃣ Natural Performance Framing

This doesn’t feel like a pitch. It feels like a post-workout moment. That believability builds trust fast.

3️⃣ The “Just Like That” Format

Easy → Tasty → Effective, in under 30 seconds. Great use of micro-demonstration to sell ease and outcome.

YouTube Shorts Ad Free Brainstorm

Want to brainstorm with us on new ways to scale your business with
YouTube Shorts Ads (and other performance video platforms)?

Join us for a free YouTube Shorts Ad brainstorming session here:

🧠 Ad #2: Talkspace – “Overwhelmed? Same.”

This next ad doesn’t sell therapy. It sells permission.

Instead of starting with symptoms, it starts with solidarity - and slowly walks the viewer from emotional overwhelm to a frictionless solution.

Watch it here:

✅ Opens with emotional honesty, not branding
✅ Matches user objections with lifestyle alignment
✅ Mentions cost relief after trust is built

👀 Hook – “Life gets overwhelming sometimes, right?”

Why it works:

It’s not trying to educate or solve - it’s trying to connect. In under 5 seconds, it positions the speaker as someone like you, which instantly lowers resistance.

🧠 Core Insight – “It’s therapy that fits into your life.” 

“Online therapy that fits into your schedule...
Some insurance plans actually cover the cost...
You can send a message anytime, day or night...
It’s private, convenient, and totally judgment-free.”

Why it works:

Instead of presenting therapy as a commitment, this frames it as a comfort. Low effort, no friction, and - most critically - covered by insurance.

It’s selling relief over results.

Here’s a quick scroll through Talkspace’s landing page as well:

🔑 Key Takeaways from This Ad

1️⃣ Empathy-Led Framing

The ad leads with emotion, not claims. This allows the viewer to opt in based on relatability rather than clinical need.

2️⃣ Layered Convenience Story

Everything from “no judgment” to “covered by insurance” builds a feeling of ease. It removes blockers instead of stacking benefits.

3️⃣ Social Proof by Design

Screenshots of the app + “60,000 5-star reviews” CTA give passive credibility without disrupting the tone.

🕵️ Want to “Spy” on over 29 million YouTube ads (and landing pages)?

Go here to claim your free trial of the VidTao Premium YouTube Ad Library👇

With that, we’re all finished for this week! 🚀

We hope this week’s selection of high-performing YouTube Shorts ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 2 Shorts Tuesday…

…where we’ll continue breaking down winning YouTube Shorts Ads you can break down + model for your own creatives & campaigns.

And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.