📦 Functional Products That Truly Sell: 3 YouTube Ads to Learn From

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad library to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• 📱 Special iPhone Case Ad ($440k+ AdSpend)...

• 🗣️ Text-to-Speech Software Ad ($1.4M AdSpend)...

• 🎙️ Free Book That Leads to Becoming a Voice Actor ($100k AdSpend)...

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

 📱 Special iPhone Case Ad by Mous ($440k+ in AdSpend)

Our first pick for this week is this incredible iPhone case ad by the brand Mous we found inside VidTao:

This ad's total estimated ad spend is over $440k, with $100k+ spent in the past 30 days!

Here’s what elements this ad combines for its success:

👉 Disruptive, Attention-Grabbing Hook
Opens with a bold claim—“This case will ruin your iPhone 16”—creating instant intrigue and urgency, especially for iPhone users.

👉 Competitor Comparison & Problem Setup
Positions most case brands as flawed for blocking Apple’s new button, making Mouse the hero brand that solves what others overlook.

👉 Product Demonstration & Feature Walkthrough
Visually shows how the camera control button and cutout function, highlighting ease of use and seamless Apple compatibility.

👉 Premium Materials & Engineering Showcase
Breaks down construction details—silicon diaphragm, scratch-resistant glass, microfibre lining—to justify high-end positioning and pricing.

👉 Objection Handling via Dialogue
Inserts a voice saying “just get the cutout, it’s cheaper,” and immediately rebuts it, reframing the full-button design as superior.

👉 Brand Credibility & Legacy Building
References Mouse’s 10-year history of innovation, framing the brand as experienced and trustworthy in premium tech accessories.

👉 Cross-Sell Tease with Consistent Brand Promise
Soft-introduces Mouse backpacks at the end—linking products under one mission of “living without limits”—and reinforcing the brand's core values.

Additionally, here’s a quick scroll through their landing page in use:

 🗣️ Speechelo - Text-to-Speech Software Ad ($1.4M AdSpend)

Up next, this interesting text-to-speech software ad caught our attention while browsing VidTao:

This ad's total estimated ad spend is over $1.4 million! 👀...

Let’s dissect the ad and see some of the elements it combines:

👉 Engaging, Meta Hook
The ad opens with the voiceover itself claiming it’s not human, instantly grabbing attention and showcasing the product in action.

👉 Demonstration of Features & Ease-of-Use
Clearly walks through the “3 clicks” process (paste, choose, generate), emphasizing simplicity and speed.

👉 Social Proof & Believability
States “98% of people can’t tell the voice isn’t human,” reinforcing credibility and lowering skepticism.

👉 Emotional Payoff & Use Cases
Mentions real-world applications (e.g., training, presentations, trailers, kid content), helping viewers imagine using it themselves.

👉 Urgency & Scarcity Tactics
Uses language like “first 1,000 users,” “price goes up every minute,” and “don’t refresh” to push immediate action.

👉 Risk Reversal & Guarantee
Strong money-back guarantee plus keep-your-voiceover promise eliminates buying hesitation.

👉 Clear Call-to-Action (CTA)
Repeats “Click the buy now button below” multiple times throughout, keeping the action top of mind.

Speechelo has many other cool ads (and YouTube Shorts ads!) to take inspo from 👀… Don’t miss out:

🎙️ Free Book That Leads to Becoming a Voice Actor ($100k AdSpend)

“You have a nice voice!”

What if that compliment could turn into cash?

That’s the premise behind this ad by Susan Berkley we spotted inside VidTao — and it’s working! 💰

This ad has racked up $100k+ in estimated spend and is still scaling fast.

Here’s why it works:

👉 Aspirational Hook with Curiosity
Opens with a compelling question about having a “nice voice,” instantly piquing interest and hinting at an opportunity.

👉 Big Opportunity Framing
Positions voiceover work as part of a booming $4B+ industry, making it feel like a wide-open door for the viewer.

👉 Low Barrier to Entry
Emphasizes that no fancy equipment, experience, or degrees are needed—removing common objections right away.

👉 Credibility & Authority
Susan introduces herself with notable brand experience (AT&T, Citibank) and positions herself as a proven industry expert.

👉 Free + Shipping Book Offer
Classic lead gen move—offers a free book to establish value and generate leads while qualifying buyers with a small shipping fee.

👉 Stacked Bonuses & Templated Support
Includes templates, masterclass, and pricing strategies to increase perceived value and nudge conversion.

👉 Anticipation of Objections
Directly addresses skepticism (“How will people pay me?”) and immediately answers with the book’s value.

👉 Urgency & Scarcity
Mentions that the offer is limited and will end when books run out—driving immediate action.

To finish off with, here’s a snippet of this advertiser’s lander, and don’t forget to check VidTao for more stats and info!

Aaaand we’re all done for this week! ✅

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PS - Go here to Claim Your Free Trial of VidTao Premium: Access 21 Million YouTube Ads (Including 14 Million Unlisted) & Their Landing Pages!

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.