🎨 Drawing Boards to Foot Fungus: 2 YouTube Ads That Deliver with Relatability

Want to see some YouTube Shorts ads that are scaling right now?

You’re in luck…

Because today is 2 Shorts Tuesday. Why YouTube Shorts ads?

Because YouTube Shorts ad inventory is only going to keep growing:

…And critically, most DTC & Direct Response advertisers are still under-leveraging YouTube Shorts as an ad placement.

(and the upside is huge)

So, what are some ways you can succeed with YouTube Shorts ads?

Let’s take a closer look at 2 YouTube Shorts ads doing well right now:

✍️ Ad #1: “The Coolest Drawing Board for Any Age” — Interactive Fun That Hits Home

Our first YT shirts ad pick for this week is an ad built around a universal appeal: creativity. 

From adults rediscovering the joy of doodling to kids practicing their writing, this product reaches beyond a simple “toy” ad:

This ad has over 8M views on YouTube!

It has: 

✅ Relatable storyteller = direct, personal connection
✅ Clear product benefits = great for all ages and uses
✅ Conversational delivery = low barrier to engagement
✅ Soft CTA = gentle, unpressured purchase appeal

Let’s now get into more details:

Hook – “You Cannot Tell Me This Is Not The Coolest Drawing Board”

Visual: Product shown in use by both kids and adults

👉 Why it works:

• “Coolest drawing board” taps into nostalgia and curiosity, drawing attention immediately.
  

• Relatable statement about having fun with the product makes it feel like a personal endorsement.
  

Middle – Practical Uses for Everyone

Visual: Showing different use cases (to-do lists, practicing writing, etc.)

👉 Why it works:

• Targets multiple demographics with practical examples: kids practicing writing, parents using it for to-do lists.
  

• The ad highlights versatility, making it feel like a product everyone can use.
  

CTA – “This Is Actually on Sale Right Now”

Visual: Price drop animation with sale offer text

👉 Why it works:

• The ad positions the product as a good deal with a soft CTA: “check it out while it’s on sale.”
  

• Provides just enough urgency without hard-selling.
  

Additionally, here’s what this ad’s lander looks like:

🧠 Key Takeaways from this Ad

• Inclusive tone connects with all age groups.
  

• Demonstrating real-life uses makes the product feel practical.
  

• No hard sell but still provides a soft nudge with the sale.
  

• Great example of word-of-mouth-style endorsement.

👣 Ad #2: “The Solution to Foot Fungus That Actually Works” - Podiatrist-Approved Fungus Fighter

This next ad is straightforward, urgent, and health-focused.

It opens with a serious health warning and builds to a solution that doesn’t rely on harsh chemicals or ineffective treatments:

✅ Problem-solving approach = builds trust through urgency
✅ Health credibility = mentions podiatrist approval
✅ Risk reversal = easy trial offer
✅ Strong emotional hook = personal safety and well-being

This ad has nearly 2M views on YouTube!

Let’s now dissect the ad:

Hook – “There’s a Reason Your Fungus Keeps Coming Back”

Visual: Clear shots of feet with fungal issues, emphasizing the problem

👉 Why it works:

• Immediate problem recognition, and the question “why it keeps coming back” sparks curiosity.
  

• Visuals create a sense of urgency and personal stake in the message.
  

Middle – “Foot Fungus Doesn’t Just Stay on Your Feet”

Visual: Animation showing how foot fungus spreads to other areas of the body

👉 Why it works:

• The explanation that fungus can spread to other parts of the body creates urgency and deepens the need for a solution.
  

• The use of "lungs or brain" adds a layer of seriousness that compels action.
  

Solution – “An Organic Solution to Kill Fungal Spores”

Visual: Product application demo + close-up of organic ingredients

👉 Why it works:

• The product is framed as both natural and effective, which appeals to health-conscious viewers.
  

• Clinical language like "proven to kill fungal spores" builds trust.
  

CTA – “Click to Check the Discount”

Visual: Simple, direct call-to-action with link text “Click Now for Discount”

👉 Why it works:

• The urgency of the “discount” at the end adds a clear, no-pressure reason to act.
  

Here’s what this ad’s landing page in use looks like:

🧠 Key Takeaways from this Ad

• Clear problem framing addresses a real and ongoing issue.
  

• Health-related messaging boosts credibility.
  

• Urgency and solution combo create a sense of immediate need.
  

• The risk-reversal 90-day trial makes it a low-barrier commitment.

With that, we’re all finished for this week! ✅

We hope this week’s selection of high-performing YouTube Shorts ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 2 Shorts Tuesday…

…where we’ll continue breaking down winning YouTube Shorts Ads you can break down + model for your own creatives & campaigns.

And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

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