Do they always blame "the algorithm" for performance issues?📉

A weird thing happens inside growing brands.

The numbers don’t crash. The dashboards stay green. The weekly updates sound confident.

And somehow… performance still gets weaker.

Not in a dramatic way. In a slow, quiet way. The kind that only shows up months later when the “obvious fix” doesn’t work anymore.

Brat Vukovich’s latest post is about that exact phenomenon: how companies end up building marketing orgs that are structurally incapable of surfacing bad news.

Not because people are incompetent. Because the incentives are.

It’s a story about courts, collars, and career safety. About how the real KPI inside many teams becomes “don’t create problems,” and how easy it is for truth to get edited out of the room, one meeting at a time.

If you’ve ever wondered:

• Why performance issues always get blamed on “the algorithm.”

• Why are the same results called waste when an agency does it, but learning when internal does it

• Why every report can be technically correct while the business is strategically blind

This will land.

👉 Read Brat’s full post here

Have a focused week,

The VidTao Team

PS - The Dashboard is where Brat shares weekly notes on building Bratrax, buying media, and making sense of performance data - without the fluff.

PPS - Send this link to a friend who needs it: blog.bratrax.com