🎯📺 Direct Response Video Ad Breakdowns (new channel)

~ update from our friends at Funnel of the Week ~

Air Fryers, ‘Dark Posting’ & Category Creation for
a $4B Market

Our friends at Funnel of the Week just released a new funnel breakdown…

…This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.

The product? Shampoo bars. The angle? No longer “eco-friendly” - now it’s hair transformation stories like:

“My hair grew 4 inches in 2 months”
“Finally found the solution for my thin, lifeless hair”

And the growth opportunity is huge:

• US shampoo bar market: $4.13B, growing 7.7% annually

• Only 35% of consumers know this category exists

• Only 8% have tried solid shampoo bars

Go here to see more at Funnel of the Week….

Inside this breakdown, you’ll see:

 ✓ All “dark post” influencer accounts running now - and how they target different demos
✓ Creative strategy that shifts from eco benefits to personal transformation
✓ The awareness stage moves that take someone from “never heard of it” to “ordering today”
✓ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)

Go here to see more inside Funnel of the Week

Want to brainstorm with us on new ways to scale your business with
YouTube Ads (and other performance video platforms)?

Join us for a free YouTube ad brainstorming session here: