🛠️ The Direct Response UGC Factory Toolkit

Did you check out the Direct Response UGC Factory yet?

Go here to see all the details: https://blog.vidtao.com/ugcfactory

Here’s a quick rundown of the tools we’ll be handing you to plug into your business, module by module: 👇

Watch a quick breakdown here: https://youtu.be/F8uKnit9Fv8

Let’s walk through some of what you get in each module: 👇

Module 1 - Pre-Production Fundamentals

With our first module, we will hand you the systems to plug into your business that will handle the critical pre-production phase for creating high-converting UGC ads. You’ll get:

• Customer Psychology Extractor: Use this step-by-step framework to discover & extract your target market’s psychographics: their deepest desires, emotions, and motivations. You’ll then use these insights to craft messaging that resonates deeply and inspires action.

• Ideation Cheat Sheet: Find Your Winning Angle faster with this framework that eliminates “blank screen” syndrome. Build the best possible initial angle test creative batches & rapidly accelerate your path to banger $100k+ ad units.
  

• “Estimated Action Rate” Testing Framework: Tired of burning $$$ on new creative tests? You’ll get this shockingly cost-efficient ad testing framework that nearly eliminates wasted adspend on new creative tests. Use this dollar-stretching approach to validate your hypothesis before committing resources to your new ad ideas. (no more “spray & pray” ad creative tests…)

Module 2 - Scripting & Storyboarding

In module two, you’ll get the systems that allow your team to effectively communicate your vision to creators, to end “random” UGC creator output and align your UGC army with Direct Response principles that get results. The strategies & systems you’ll get in this module will give your team abilities like:

• Writing Killer Scripts: Master the art of writing ultra-persuasive ad copy and scripts that drive action. Use these strategies, tools and frameworks to generate scripts for UGC videos that convert, unique to your business.

• Storyboarding for Success: Master the “Disney Method” of visually planning every scene and shot to get the exact video you want from talent.

• Modular Script Remixer: End creative fatigue with this framework to rapidly iterate on winning ads & generate unlimited hooks & variations.

• Direct Response Encyclopedia: Find breakthrough new ideas by revisiting over 40 years of Direct Response success. Quickly up-skill your team into savage Direct Response experts.

And here are some of the TOOLS we’ve built for you that are going to help you accomplish all this inside Module 2: 👇

Module 3 - Production & Post-Production

Now we dive into the video production and editing process for polishing your UGC ads. You’ll install systems into your business that will handle:

• Video Editor Sourcing: Where to find expert video editors to turn your raw UGC footage into polished ads.

• Editing for Conversion: How to edit UGC videos for maximum impact and performance. Pro-tips for hooking attention fast.

• Graphics, Music and More: How to enhance your ad with dynamics like graphics, subtitles, music, etc. that boost results.

• Quality Control: Checklists for reviewing and approving final UGC ad deliverables from your talent and video editors.

Module 4 - Testing, Scaling & Optimizing

In the 4th module of our curriculum, you’ll implement the systems to manage testing your ads, doubling down on winners, and optimizing for better performance. You’ll learn:

• Scientific Testing: How to set up robust split testing methodology and track detailed metrics to grade your UGC videos.

• KPI Mastery: Understand which metrics to track to objectively gauge UGC ad performance. Learn how to set benchmarks and goals to maximize ROI.

• Scaling Winners: Strategies to scale budget behind your top preforming UGC ads and expand your reach.

• Optimizing for More: Advanced optimization tactics like thumbnail variation, caption tweaks, retargeting, etc. to wring out every last bit of performance from your UGC content.

• Ongoing Iteration: Processes for continuing to produce fresh high-converting UGC at scale month after month.

With 4 full modules of training AND hands-on support, you'll build your full-scale Direct Response UGC Factory - and the confidence to have your team run it to flawlessly manage high-converting UGC campaigns on your own.

But Wait! There’s more…

🎁 BONUSES 🎁

🎁 Bonus 1: Vetted Talent List:

Get full access to our VETTED & TRAINED talent list (built over the past 6 months) with proven Creative Strategists, Copywriters, Talent Managers, Video Editors and more…

(^^ this bonus alone is going to save you a MASSIVE amount of headache if you’re looking to get your Creative Team leveled up as quickly as possible…)

🎁 Bonus 2: Fully Built-Out HIRING PLAYBOOK Funnel & Systems

Want to build your own private talent pool? Plug in this end-to-end HIRING system we built out in coda (a powerful no-code tool)

^^ Clone it with one click and put it to work in your business, and you’ll have highly-qualified talent knocking on your door to join your team and help you scale creatives, media buying, and more…

🎁 Bonus 3: Meta + TikTok Media Buying Scale Roadmap: Scaling UGC on Facebook, Meta & TikTok: Get specific media buying strategies working right now to scale your UGC-based ads on vertical format video platforms.

🎁 Bonus 4: YouTube Shorts Secrets: YouTube Shorts are still massively underutilized by most brands. And with the UGC content you’ll be creating over these 8 weeks, you’re going to want to leverage the cutting-edge media buying tactics we’re going to share that we’re using to scale brands on YouTube shorts, right now.

🎁 Bonus 5: Custom Tracking Planning Session - With your High-Performing Direct Response UGC on Facebook, Instagram, TikTok, YouTube shorts (and more), tracking is going to be more important than ever. And on this LIVE 30 minute 1-on-1 call with our Inceptly tracking team, we’re going to give you a breakdown on exactly how to augment your existing tracking setup (whether you’re using tools like Hyros, TripleWhale, Northbeam, or something else…) & granularly track each and every platform, campaign & creative with lazer-like precision.

^^ Here’s what Devyn Merklin, CMO of Dr. Livingood ($50M/year+ health advertiser with 20+ different funnels scaling on cold traffic) says about our custom tracking builds - and on this bonus brainstorm 1-on-1 call we’re going to show you how you can do it for your business…

⏰ The Deadline ⏰

Enrollment for the course ends Tuesday March 5th @ 11:59pm US Pacific.

Go here to claim your spot while it’s still open:

👉 https://blog.vidtao.com/ugcfactory

Hope to see you inside!

The VidTao Team

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PS - check out the email we sent yesterday about the how-to podcast we released recently on this Direct Response UGC topic 👇

New Podcast: How to Build a Direct Response UGC Factory in 2024

Want to see how to build a “hands free” UGC-generating machine that pumps out high-performing, unique Direct Response UGC content that drives scale?

You’re going to want to check out our 57 minute podcast with Sacha Bouhamidi here - it’s all about How to Build a Direct Response UGC Factory in 2024…

…And it’s packed with strategies & tactics you can apply to your business asap.

Watch it here: https://youtu.be/0cO-IAUTM6E

On the podcast you’ll discover:

🕵️ How to find & select the best (and most cost-effective) UGC talent

📈 The key elements to UGC-based ads that scale

🛠️ Resources for finding, hiring, training, and managing talent

⚖️ Pros/Cons: Building an internal team vs. using agencies (How to know when you should hire, when you should build internally)

🗂️ Key steps to building time-saving standard processes and procedures for content creation, testing, and optimization

🔄 How to create an automated QA & and ongoing learning system so your team continuously improves

📝 Templates and tools for documentation, project management, and tracking results

🔍 How to get access to qualified talent database for UGC creators

🌟 And a whole lot more

So if you want to level up your Direct Response UGC game?

Here’s what to do:

1. Watch the Direct Response UGC Factory podcast here (you’ll get a ton of tactical take-aways you can apply to your business asap)

2. Check out the end-to-end “Plug & Play Direct Response UGC Factory” DIY build kit we’ve just opened up for enrollment (closes next Tuesday)

Enjoy!

The VidTao Team

Have a great week!

The VidTao Team

P.S. Are you are spending over $1k/day on paid traffic and want to scale with YouTube ads? 

Schedule your free YouTube ad brainstorming call here:

👉 inceptly.com/call