📈 Ads That Sell by Solving: Equity Access, Pet Care & Home Tech

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad library to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• 🏠 HELOC Ad - a Line of Credit From Your Home’s Equity ($270k+ AdSpend)...

•  🐾 Lemonade Pet Insurance Ad With Over $2 Million in AdSpend…

• 🔌 Interesting gadget ad With $300k+ in AdSpend…

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

🏠 HELOC Ad - a Line of Credit From Your Home’s Equity ($270k+ AdSpend)

Our first pick for this week - a HELOC ad for a line of credit from home’s equity we found inside VidTao.

Check it out:

This ad's total estimated ad spend is over $270k!

We dissected it, and these are some of the elements this ad combines:


👉 Comparative Hook
Starts by contrasting a HELOC (traditional, complicated, debt-driven) with HomeTap’s alternative (no monthly payments) — immediately positioning the product as superior.

👉 Pain Point Emphasis
Calls out frustrations with HELOCs: extensive paperwork, debt-to-income hurdles, unpredictable rates, and monthly payments.

👉 Clear Alternative Solution
Frames HomeTap’s home equity investment as a non-loan, no-monthly-payment option — making it sound safer and easier.

👉 Simplified Qualification
Highlights easier approval (no strict DTI ratio, more credit score flexibility), lowering perceived barriers to entry.

👉 Flexible Timeframe
Mentions that homeowners have up to 10 years to settle — appealing to people seeking long-term breathing room.

👉 Use-Anywhere Money Framing
Emphasizes that the cash accessed can be used for anything — maximizing emotional and practical appeal.

👉 Soft, Low-Friction CTA
Closes with a simple invitation to “tap this link” to learn more and check eligibility — not hard selling, reducing resistance.

Here’s what this advertiser’s lander looks like:

🐾  Lemonade Pet Insurance Ad With Over $2 Million in AdSpend

Next up is a pet insurance ad by the brand Lemonade:

This ad's total estimated ad spend is over $2 million! 🤯

These are some of the elements this ad combines:

👉 Playful, Curiosity-Driven Hook
“Lemonade. Pet. Insurance.” — opens with an unexpected combo of words that instantly grabs attention.

👉 Clear Value Proposition
Frames Lemonade as an easy, stress-free way to manage pet health costs without big vet bills.

👉 Customization Benefits
Highlights that you can tailor the policy to fit your pet’s needs — eliminating overpaying for unused coverage.

👉 Preventative Care Upsell
Introduces add-ons as a proactive bonus — increasing LTV while positioning Lemonade as a wellness brand.

👉 Time-Based Scarcity Nudge
Mentions that signing up earlier means more coverage — soft urgency builder.

👉 Strong Financial Hook
Claims savings of up to 90% on diagnostics, procedures, and meds — quantifying benefit clearly.

👉 Instant Claim Processing
Touts “half of claims handled instantly” — removes friction and builds trust.

👉 Mobile-First Simplicity
Encourages app usage and emphasizes a 4.9-star rating — aligns with DTC user expectations for ease and credibility.

👉 Fast CTA with Humor
“Get a quote faster than a puffkin gobble down an unguarded plate” — on-brand humor plus clear CTA.

This brand also has a very interesting lander, here’s a quick scroll:

🔌 Interesting gadget ad With $300k+ in AdSpend

Here’s our last ad for this week:

This ad's total estimated ad spend is over $300k!

We dissected it, and these are some of the elements this ad combines:

👉 Disruptive Hook with Big Promise
Opens with a bold claim: turn any TV into a smart TV in seconds, access major platforms, and never pay subscriptions again.

👉 Classic “David vs. Goliath” Story
Tells the underdog origin story of Remy, a Swiss engineer defying greedy corporations to bring affordable tech to the public.

👉 Cost-Savings Framing
Strong anti-subscription angle — one-time purchase saves viewers hundreds per year.

👉 Advanced Tech Positioning
Mentions AI, satellite tech, and algorithms to create perceived innovation and credibility.

👉 Broad Compatibility & Simplicity
Works with TVs made since 2003 and sets up in 2 minutes — reducing friction and boosting urgency to act.

👉 Authority & Social Proof Claims
Mentions tech experts and consumer reports backing the product — even if vaguely — to build trust.

👉 Urgency & Scarcity
Limited 24-hour offer, 50% off, online-only, no big ad spend — all standard urgency levers stacked together.

👉 Risk Reversal
Closes with a 30-day money-back guarantee — removing hesitation and boosting conversions.

Inside VidTao, you can find more details on this (or any other!) advertiser - all ads, stats, landing pages and more! Don’t miss out:

And that’s a wrap! 🚀

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

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PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.