👀 [3 Ad Thursday] This Bold Whole-Body Deodorant Ad Really Caught Our Attention...

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad library to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• 🦷 Electric Toothbrush Ad (Brand: Suri)...

• 💨 Body Pod Ad (Brand: Hume Health)...

• 🫧 Whole-Body Deodorant Ad (Brand: Mando)...

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

🦷 Electric Toothbrush Ad (Brand: Suri)

Check out this Suri electric toothbrush ad we found inside VidTao:

This ad's estimated total ad spend is nearly $100k!

Here are some of the elements this ad combines:

✅ 1. Direct Recommendation Hook

The ad starts conversationally — “If you’ve been thinking about using an electric toothbrush, save your money and buy one.” This immediate call-to-action skips fluff and positions Suri as the clear answer. Strong, directive language hooks attention right away.

✅ 2. Category Disruption Angle

Frames Suri as “changing the way we think about toothbrushes.” This reframes the product from being just another toothbrush into a category-shifting innovation. Creates intrigue and primes the viewer for differentiation.

✅ 3. Functional + Emotional Payoff

The ad leans on a sensory promise: “teeth feel so polished and clean, like walking out of the hygienist.” This connects to a familiar emotional high (post-cleaning confidence) while anchoring the toothbrush as the way to achieve that at home.

✅ 4. Battery Life = Practical Trust Builder

The 40+ day battery claim (only charging once a month) answers a top consumer frustration with electric toothbrushes: poor battery life. It also adds lifestyle convenience (travel-friendly, no constant charging hassle).

✅ 5. Design Credibility & Sustainability

Highlights slim aluminum body, available colors, and recyclable plant-based heads. This aesthetic + eco angle appeals to design-conscious and sustainability-driven buyers, elevating the brand above “plastic gadgets.”

✅ 6. Hygiene Tech = Premium Edge

UV sterilizing case (kills 99.9% of bacteria) adds a premium feel while addressing subconscious hygiene concerns — layering another functional reason to justify purchase.

✅ 7. Emotional Close: Brushing as Enjoyment

Ends by reframing brushing from a chore into something you’ll love. This emotional reframe taps into identity-level benefits, not just utility — making the toothbrush feel like a lifestyle upgrade.

Now, here’s a sneak peek at some of the other ads by this advertiser:

💨 Body Pod Ad (Brand: Hume Health)

Next up - this Hume body pod ad we found inside VidTao.

Check it out:

This ad's estimated total ad spend is over $150k!

Here are some of the elements this ad combines:

✅ 1. Relatable Problem Hook

Starts with a universal frustration — “scale won’t budge for weeks” — instantly resonates with anyone stuck in a weight-loss plateau. Frames the product as the solution to hidden progress.

✅ 2. Category Reframe

“This isn’t just another smart scale — it’s a complete body intelligence system.” Differentiates from cheaper alternatives and elevates positioning to medical-grade credibility.

✅ 3. Authority & Credibility Anchors

Backed by two strong proof points:

• Used in 12,000+ health clinics worldwide

• 98% accuracy vs. DEXA scans (the gold standard)
  These reinforce trust and make the product feel legitimate and worth a higher price.
  

✅ 4. Demonstration Moment

Clear visual + verbal demo: step on, grab handles, safe currents scan the whole body. This shows ease-of-use while dramatizing the “invisible” measurement process.

✅ 5. Hidden Progress Reveal

Compelling narrative twist: while weight didn’t change, the user lost 7 lbs of fat and gained 6 lbs of muscle. This emotional payoff validates the product’s value — it reveals good news a regular scale hides.

✅ 6. Comprehensive Benefits

Highlights 40+ metrics — fat %, muscle mass, water, metabolic age — reinforcing that this is a holistic tool, not a single-purpose gadget.

✅ 7. Social Proof Layer

Mentions top doctors, dieticians, and elite athletes swearing by it. This appeals to both authority-seekers and aspirational buyers.

Here’s what this advertiser’s landing page looks like:

🫧 Whole-Body Deodorant Ad (Brand: Mando)

Lastly, check out this whole-body deodorant ad we found inside VidTao:

This ad's estimated total ad spend is $100k+, and these are some of the elements this ad combines:

✅ 1. Credibility Hook With Attitude

The ad opens confidently with: “Is Mando a product that does what we say? Hell yeah.” This no-BS tone is memorable, matches the brand voice, and primes viewers for proof.

✅ 2. Problem Creation via Category Disruption

Calls out a universal habit — “shower with soap” — and flips it: soap isn’t as effective as we think. By undermining a cultural norm, the ad reframes Mando as necessary, not optional.

✅ 3. Scientific-Looking Proof Layer

Delivers a bold, specific stat: 12 hours after soap = odor score of 6/10 vs. 12 hours after soap + Mando = odor score of 0. Numbers + “test results” build trust and dramatize superiority.

✅ 4. Edgy, Relatable Language

Using terms like “average crotch odor score” grabs attention, leans into humor, and makes an uncomfortable topic approachable. This tone fits YouTube direct response — sticky, shareable, memorable.

✅ 5. Risk Reversal With Guarantee

Offers a 60-day money back guarantee if it doesn’t work better, or if skin doesn’t feel/smell better. This reduces friction and encourages first purchase.

✅ 6. Product Expansion for Familiarity

Acknowledges consumer hesitation with new formats: “cream is new for a lot of people,” so they also offer stick + spray. Smart way to lower adoption barrier and expand cart size.

✅ 7. Offer Stack to Increase Value

Sweetens deal with two free items (mini body wash + wipes) plus free shipping. Adds urgency and perceived value while encouraging bundle orders.

✅ 8. Challenge-Framed CTA

Instead of a generic “buy now,” the CTA is framed as discovery: “best way to get started is to try more than one way to Mando.” This positions purchase as an experiment, not a commitment.

Don’t forget to check out other ads by this brand as well for some additional inspo:

And with that, we’re all done this week! 🚀

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

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