[3 Ad Thursday] They spent $2.3M on this "Constipation Fix" YouTube ad

Welcome to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad competitive intelligence platform to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• Fast-paced, humorous men's soap ad with $12.2 million in ad spend…

• $2.3 million constipation-solving ad by Emma Relief…

• Interesting step-by-step on split screen tutorial-type ad…

Ready to check the ads out?

Let's dive right in and take a closer look at this week's standouts and discover what makes them so successful.

$2.3 million constipation-solving ad (Emma Relief)

👀 💸 First up, we stumbled upon this constipation-solving ad in VidTao, with an estimated ad spend of $2.3 million! Check it out:

Here are some of the elements the ad combines for its success:

• 📌 Attention-Grabbing Hook

• 📌 Debunking Common Solutions

• 📌 Use of Authority Figure

• 📌 Solution Tease to Create Intrigue

• 📌 Engaging Presenter and Delivery

This brand has some other interesting big spenders too 👀 Check them out:

Interesting step-by-step on split screen tutorial-type ad (GlossGenius)

💻🎨Next up, this ad for GlossGenius caught our attention. GlossGenius is a platform designed to create professional websites for beauty salons:

This ad’s estimated ad spend is over $350k, with $80k spent in the last 30 days.

Here are some of the elements the ad consists of:

• ✨ Step-by-Step Tutorial Shown Using Split Screen

• ✨ Clear Value Proposition Early On

• ✨ Highlighting Features & Benefits, Such as Customizability and Control

• ✨ Pro Tips for Building Trust

• ✨ Social Proof and Credibility

Let’s also take a quick look at the landing page this brand uses…

…and other ads this brand is currently running:

Fast-paced, humorous men's soap ad with $12.2 million in ad spend! (Dr. Squatch)

🧼🧔 Lastly, we found this men's soap ad by Dr. Squatch with the incredible $12.2 million estimated ad spend! Take a watch:

Let’s now dissect the elements this ad uses:

• ➡️ Attention-Grabbing Hook

• ➡️ Utilizing Street Interviews

• ➡️ Lots of Relatability and Humor

• ➡️ Multiple Entertaining, Attention-Keeping Parts of the Ad

• ➡️ Pain Points Addressing

• ➡️ Unique Product Benefits (Natural Ingredients, the Cold-Press Process, Hand-Cut Bars...)

• ➡️ Authority Through Simplicity

• ➡️ Visual and Verbal Cues

This brand has multiple interesting ads they’re running that are spending millions of $$$!...

… as well as multiple landing pages in use:

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Whether it’s leveraging humor, crafting engaging tutorials, or tapping into authority figures, there’s plenty of inspiration to test out.

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PS - Go here to claim a Free Trial of the all-new VidTao 2.0 YouTube ad library (complete with 10 million+ unlisted YouTube ads & their landing pages)

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.