[3 Ad Thursday] 🍬These gummy supplement ads nailed humor, virality, and trust

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad library to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• 🚗 Car Accident Compensation Program Ad With Over $5M in AdSpend…

• 🌿Alpha Gummies (Shilajit-based supplement $200k+ in AdSpend)...

• 🍄 GlowFare Mushroom Gummies Ad…

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

🚗 Car Accident Compensation Program Ad With Over $5M in AdSpend

Our first ad pick for this week - a car accident compensation program ad we found inside VidTao, check it out:

Its estimated total ad spend is over $5M 🤯

These are some of the elements this ad combines:

🚗 Hook & Emotional Setup

The ad begins immediately with tension and relatability:

“You think you’re fine after a car accident… until this happens.”

It visually contrasts calm freeway footage with the chaos that follows.

The voiceover tone is authoritative yet sympathetic, pulling viewers into a story they can easily imagine themselves in.

💰 Problem Expansion — The Hidden Financial Trap

The script describes how “minor” accidents evolve into financial nightmares weeks later — medical bills, missed work, hidden car issues.

This structure builds anxiety through escalation: small pain → growing consequences → urgency to act.

👥 Authority + Empathy Blend

Instead of showing lawyers, the ad positions the “program” as a helping system, not litigation.

Language like “we’re looking for 10 more people” and “no upfront legal fees” humanizes what could feel like a legal ad.

It’s the friendlier alternative to ambulance-chasing — empathetic but transactional.

📖 Proof Layer — Jessica’s Story

Jessica’s testimonial acts as narrative proof:

“She thought it was minor… three weeks later, ongoing pain… $100,000 payout.”

The storytelling format builds belief that viewers could be missing out too.

📈 Educational Frame — The Hidden Money Angle

The ad reframes “compensation” as a financial opportunity you didn’t know existed.

The repeated phrasing (“even if it seemed minor,” “even if you were just a passenger”) removes objections and increases eligibility perception.

⏰ Urgency + Scarcity

Phrases like:

“Only taking 10 more cases”

 “One-year deadline”

“Before spots are filled”

drive immediate action without overt pressure — urgency disguised as a public service announcement.

🧭 Call-to-Action Loop

Ends with a simple, low-friction CTA:

“Answer a few questions… takes 20 seconds… find out instantly if you qualify.”

It reduces perceived risk and makes the next step feel like a diagnostic check rather than signing up for legal help.

Their landing page in use in quite simple looking:

🌿 Alpha Gummies (Shilajit-based supplement $200k+ in AdSpend)

Next up -  the Alpha gummies ad.

Watch it here:

Its estimated total ad spend is over $200k!

Here are some of the elements this ad combines:

🎬 Opening Hook

Starts mid-action with a suggestive tone — “Damn, it did all that?” — instantly creates curiosity and intrigue. It plays on implication, not explicit performance.

The viewer’s brain fills in the gap, making it highly scroll-stopping on short-form platforms.

💬 Social Validation + Familiarity

“Oh, I seen these on TikTok — they’ve been going viral.”

Anchors the product in social credibility. It implies mass approval before any direct proof.

This line functions as meta social proof — awareness without data.

⚗️ Mechanism Reveal

Lists core actives:

“They got 4000 mg of Shilajit, Maca root, Tongkat Ali.”
 
“Black pepper for absorption.”
 
The short ingredient list gives scientific texture — enough to sound legit without overwhelming the casual viewer.

The “black pepper for absorption” exchange introduces humor and science in one beat.

🔥 Emotional Payoff

“That’s why you said it looked like a blood transfusion.”

It’s exaggerated humor that doubles as proof of potency. The audience connects laughter to perceived efficacy — classic tension relief after innuendo.

🛒 Scarcity CTA

“They sell out super quick.”
“I’m going to get a two-pack. Monday the link below.”

This adds urgency + scarcity while keeping the flow conversational — feels like casual advice, not a pitch.

Don’t forget to check out other ads by this advertiser as well, using the VidTao ad spy tool:

🍄 GlowFare Mushroom Gummies Ad

Last but not least, another gummies ad - these ones are the mushroom gummies by the brand GlowFare:

This ad's estimated total ad spend is over $130K!

These are some of the elements this ad combines:

🎬 Opening Hook

The ad opens with a story seed — “Did you see the girl who took one of those mushroom gummies and deep-cleaned her house at 2 AM?”

It feels like internet gossip, which instantly boosts watch time because it triggers curiosity + FOMO.

🧹 Proof-by-Action

Cuts show people cleaning, scrubbing counters, organizing — visual proof of energy and focus.

The montage acts as a metaphor for mental clarity → physical action.

🍄 Mechanism Reveal

Text overlay introduces hard data:

“These gummies have 2,500 mg of 7 functional mushrooms + ashwagandha.”

Anchors believability after the exaggerated intro.

👩‍💼 Relatable Testimonial Flow 

“I’ve never been so focused.”
“Glad I went with Glowfare.”

Each creator gives a short, authentic line that feels like spontaneous user feedback.

Cuts between male and female users broaden demographic trust.

💰 Risk Reversal + Offer Stack 

“90-day money-back guarantee.”
“Buy 1 Get 1 Free sale ends today.”

Classic DTC close — scarcity + safety.
Ends on urgency but within a UGC-friendly tone (“I linked them below”).

To finish off with, here’s what this advertiser’s other ads and relevant stats look like inside VidTao… don’t forget to check it out! 👀

That’s all for this week, folks! 🚀

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

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