[3 Ad Thursday] 👀 These 3 ads combined have over $8M in ad spend...

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad library to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• 🪥Cool toothpaste ad with nearly $6M in ad spend…

• 🎓 Purdue Global online degrees ad ($1M+ in ad spend)...

• 🚗 Ad for a car insurance comparison app ($1.3M+ in ad spend)...

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

🪥Cool Toothpaste Ad With Nearly $6M in Ad Spend (Bryte Labs)

Our first ad for this week is a toothpaste ad by the Bryte Labs.

Such a simple product, right?

Yet, it’s racked up nearly $6m in ad spend!

Check out the ad here:

Now, let’s dissect this ad and see what are some of the elements that make it scale so well:

🧠 Hook
 
“Why is it that people outside of America and Japan and Canada can have teeth that are white naturally?”

Sets up curiosity by contrasting “us vs them,” pulling in viewers through social comparison — a proven attention trigger.

💡 Information Payoff

Mentions “hydroxyapatite toothpaste,” a rare scientific term that immediately boosts perceived expertise.

Uses Google search screenshots and visual evidence to reinforce credibility — a pseudo-documentary tactic.

🔬 Mechanism Explained

“Hydroxyapatite makes up 97% of tooth enamel… it restores enamel and relieves sensitivity.”

Frames the ingredient as biological truth rather than a marketing claim. This “science as story” technique works extremely well for health-conscious buyers.

🦷 Visualization

3D tooth animation demonstrates “rebuilding enamel,” creating a subconscious healing narrative that keeps viewers watching to the end.

💬 Personal Testimony

Shows creator’s teeth “2 weeks ago vs now” — authentic micro-proof that humanizes the science.

🛒 CTA

Subtle, native, and curiosity-driven: “I’ll tag this down below… might be running Black Friday deals.”

Avoids pushy language — matches TikTok’s conversational ad tone while signaling urgency.

Don’t forget to check out other cool ads by Bryte Labs as well:

 🎓 Purdue Global Online Degrees Ad ($1M+ in Ad Spend)

On to our next ad, check it out:

Now that you’ve watched it, let’s dive right into the elements that make this ad work:

🧠 Hook

“People waste 1,400 hours a year scrolling.”

Immediate curiosity-grabber. Combines quantifiable guilt with a visual symbol of time — the large clock and chalkboard amplify urgency.

💡 Solution Reveal

“With Purdue Global, you can turn that time into a degree.”

Clever flip narrative: reframes passive time into productive growth. Instant payoff for the tension built by the hook.

📊 Visualization

Pie chart chalk drawing showing “how you spend a year” — work, sleep, phone use.

This tactile, simple visual keeps attention while reinforcing the logical argument.

🎓 Proof Layer

“Your past experiences — job, school, military — can count toward your degree.”
The strongest claim in the ad, transforming perceived difficulty (earning a degree) into progress you’ve already made.

💬 Social Proof / Specific Data

“On average, 46% of bachelor’s requirements are fulfilled through prior credits.”

Anchors trust. Numbers + institution name (Purdue) = instant authority credibility.

📱 Value Proposition

Flexible, online degrees “that fit your life, not the other way around.”

Addresses the main objection (time) while reinforcing the ad’s time-based framing.

💥 Emotional Close

“1,400 hours isn’t just time regained — it’s a chance to shift your future for decades.”

A powerful reframing moment: the stat introduced as guilt now returns as opportunity.

🧭 CTA

“How close are you to a degree? Visit PurdueGlobal…”

Ends with a self-reflective question — perfect psychological nudge to drive clicks.

This advertiser has many other inspiring ads with millions of $$ in ad spend that you could model after, don’t miss out!

 🚗 Ad For a Car Insurance Comparison App ($1.3M+ in Ad Spend)

Last, but most definitely not least, we chose this interesting car insurance app ad, check it out:

This ad has the estimated total ad spend of over $1.3m!

Here are some of the elements this ad consists of:

🧠 Hook

“Why is nobody talking about how they just removed this Simpsons episode?”

Immediately triggers curiosity and outrage. The combo of Joe Rogan podcast frame + “Simpsons banned” overlay creates a scroll-stopping anomaly.

💡 Curiosity Bridge

“The Simpsons predicted people ditching car insurance…”

Smart misdirection: sets up the insurance topic without revealing intent.
Viewers believe they’re watching a pop-culture conspiracy, not an ad.

🚨 Authority Transfer

Cuts to a uniformed officer: “Police don’t want you to know this.”

Switches tone from curiosity → urgency → secret authority.
Anchors the next part of the script in credibility.

⚙️ Solution + Mechanism

“If you’re in the US and haven’t had a DUI… you can unlock massive savings…”

Describes the product as a “check” or “quiz”, which lowers perceived effort.
Uses short, directive sentences + red-highlighted text overlays to maintain pace.

💬 Social Proof

User testimonial: “This is just like a car quiz… $5935 for my Tacoma.”

Authentic, lo-fi style. Reinforces ease + realism through relatable delivery.

🧭 CTA

“If you’re a high roller and like throwing money away… disregard this.”

Closes with playful insult framing — a proven CTA tactic for response lift (“Don’t be stupid, check your rate”).

That’s all for this week, folks! 🚀

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

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