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  • [3 Ad Thursday] šŸ¤ÆšŸ’°No wonder these ads racked up millions in ad spend...

[3 Ad Thursday] šŸ¤ÆšŸ’°No wonder these ads racked up millions in ad spend...

Hair tool, heater and supplement ads that are crushing the game - here’s how!

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad library to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

  • 🪮 Hair Detangling Shower Tool With Over $400k in AdSpend…

  • šŸ”„ Portable Space Heater Ad With $1.8M in AdSpend…

  • šŸ’Š Men Supplement Ad With Over $11M in AdSpend…

Ready to check the ads out?


The tracking metric you've never heard of that 4x'd a $750M business šŸ“ˆ


99% of DTC Subscription brands miss this

Duolingo was stuck in 2018.

Yes, $750M in revenue & 40 million+ daily users…

But growth?

Flatlining.

Hundreds of tests running… Nothing moving the needle.

They were trapped optimizing metrics everyone tracks: conversion rates, retention rates, acquisition costs.

Then they used a framework that flips traditional tracking on its head…

…exposing the ONE metric that mattered most...

…buried in every DTC subscription brand's biggest blind spot.

When they tested it against everything else — new user acquisition, reactivation campaigns, onboarding flows — this one metric had 10x more impact than all of them.

The result?

4x growth.

Not from better ads. Not from new traffic sources. Not from a rebrand.

From tracking one transition that 99% of subscription brands completely ignore.

Want to see how you can uncover your DTC subscription business’s ā€œmagic metricā€?

VidTao Co-Founder Brat Vukovich just wrote an article inside his weekly newsletter, The Dashboard, walking you through exactly how to dig into your own subscription business and uncover this golden insight.

PS — The Dashboard is where Brat shares weekly notes on building Bratrax, buying media, and making sense of performance data - without the fluff.

PPS — Send this link to a friend who needs it: blog.bratrax.com

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

🪮 Hair Detangling Shower Tool With Over $400k+ in AdSpend (Delta Faucet)

Our first ad pick for this week’s analysis is this interesting hair tool ad, with over $400k in ad spend…

Check it out:

Now, let’s get into what makes this ad so successful:

🧠 Hook

The line ā€œThere’s no one way to care for curls — but there is an easier wayā€ positions the ad as inclusive yet authoritative. 

It removes resistance by acknowledging individuality before introducing innovation.

šŸ’” Product Reveal

The creator introduces the ā€œbrand new VersaCurl detangling shower tool,ā€ directly naming the product early while demonstrating its benefit visually (shower footage + hand demo).

šŸ’¬ Testimonial Sequence

She shares a measurable benefit — ā€œhelped cut my shower time in halfā€ — which anchors the claim in practicality. Realistic, tangible payoff without overpromising.

šŸ“Š Feature Breakdown

Shows the 3 interchangeable inserts in quick cuts, combining tactile ASMR appeal with functional demonstration. Each insert clip matches its mentioned feature (ā€œrange,ā€ ā€œflexibility,ā€ ā€œgentle on coilsā€).

šŸŽÆ Benefit Recap

Voiceover and visuals sync perfectly: ā€œReal results for real curls.ā€ 

This line reframes the entire tool as both effective and relatable — smart positioning for inclusivity and authenticity.

šŸ·ļø Branded Close

ā€œThis takes care of that. See what Delta can do.ā€

A clever tagline that ties emotional and practical benefit together — universal enough for Delta’s brand yet specific enough to haircare.

This brand has many other cool ads to model after, don’t miss out and check them out using VidTao!

~ update from our friends at Funnel of the Week ~

Air Fryers, ā€˜Dark Posting’ & Category Creation for
a $4B Market

Our friends at Funnel of the Week just released a new funnel breakdown…

…This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.

The product? Shampoo bars. The angle? No longer ā€œeco-friendlyā€ - now it’s hair transformation stories like:

ā€œMy hair grew 4 inches in 2 monthsā€
ā€œFinally found the solution for my thin, lifeless hairā€

And the growth opportunity is huge:

  • US shampoo bar market: $4.13B, growing 7.7% annually

  • Only 35% of consumers know this category exists

  • Only 8% have tried solid shampoo bars

Inside this breakdown, you’ll see:

 āœ“ All ā€œdark postā€ influencer accounts running now - and how they target different demos
āœ“ Creative strategy that shifts from eco benefits to personal transformation
āœ“ The awareness stage moves that take someone from ā€œnever heard of itā€ to ā€œordering todayā€
āœ“ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)

 šŸ”„ Portable Space Heater Ad ($1.8M in AdSpend!)

This next ad is a heater ad that racked up $1.8M in ad spend! 

See it here:

Let’s dissect it together:

🧠 Hook

ā€œEnergy suppliers don’t want you to know about this trickā€¦ā€

Classic David vs Goliath positioning — triggers curiosity, distrust in big corporations, and emotional alignment with the ā€œunderdog invention.ā€

šŸ’” Product Introduction

ā€œThis space heater is being called the Tesla of heaters.ā€

Attaches brand authority by proxy (Tesla = innovation, efficiency, status).

🧩 Credibility Layer

ā€œCreated by two ex-engineers from one of the biggest technology companiesā€¦ā€

Establishes believable expertise — a staple in DR storytelling for physical gadgets.

šŸ”„ Mechanism

ā€œThe secret is the innovative ceramic heating technologyā€¦ā€

Turns a mundane product into a ā€œhidden innovation.ā€ The visual of hot air waves + technical jargon gives perceived depth and proof.

šŸ’° Proof & Validation

ā€œSold over 300,000 units… 5-star reviews… experts say it’s the most effective.ā€

Backed by mass adoption, authority, and social proof — stacking three layers of believability before the offer.

šŸŽÆ Offer Stack + CTA

50% discount, not on Amazon, countdown timer, money-back guarantee.

This section compresses urgency, exclusivity, and risk reversal into 20 seconds — textbook conversion triad.

This is not the only ad by this advertiser that’s been crushing it though… you can see more inside VidTao! 

Here’s a sneak peek:

Additionally, here’s a quick look at their landing page in use:

 šŸ’Š Men Supplement Ad That Racked Up Over $11M in AdSpend!

Last but not least - a supplements for men ad that has racked up over $11M in ad spend!

Take a watch:

Now, how did they do it? Let’s dissect the ad:

🧠 Hook

ā€œEjaculating prematurely? You need this pill.ā€

This line is blunt, rhythmic, and instantly scroll-stopping. The text format allows compliance-safe delivery while maintaining shock-value curiosity.

šŸ’¬ Testimonial Core

The woman narrates: ā€œMy husband got prescribed the Sex+ Climax Control pill... a game changer to say the least.ā€

This adds authenticity through personal storytelling, positioning her as both authority (observer of change) and emotional validator.

šŸ’” Problem & Resolution

ā€œWe went from rarely being intimate… something just changed.ā€

This phrasing humanizes the taboo — focusing on relationship improvement rather than performance alone, creating broader emotional resonance.

āš™ļø Process Simplification

ā€œThe prescription process is 100% online. No doctor visits. No pharmacy pickups.ā€

Classic telehealth friction removal. The structure mirrors top-performing DTC scripts: problem → relief → frictionless path → trust.

ā¤ļø Emotional Payoff

ā€œI do not miss our old sex life.ā€

A mic-drop moment. It’s vulnerable, funny, and empowering — balancing relatability with high emotional contrast.

šŸ·ļø Branded CTA

Static brand card — clean, professional typography, pastel background, and compliance text.

Maintains FDA/FTC trust signals while transitioning out of the personal tone.

This advertiser has many other ads with millions in ad spend as well!

Check them out for some more inspo:


šŸ•µļø Want to ā€œSpyā€ on over 34.3 million YouTube ads (and landing pages)?

Go here to claim your free trial of the VidTao Premium YouTube Ad LibraryšŸ‘‡

With that, we’re all done for this week! šŸš€

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PPS - Are you spending $1k/day+ on Paid Ads? šŸ‘‰ Go here to set up a free YouTube Ad brainstorm chat.