[3 Ad Thursday] 🤑 How these 3 random ads all CLEARED $1M+ in adspend

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad library to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• 👓 Unique Clarity Blue Glasses Ad With Nearly $1.5M in AdSpend…

• 🍄☕ Unique Mushroom Coffee Ad With Over $1.3M in AdSpend…

• 🚶‍♂️AI Tai Chi Indoor Walking App Ad ($1M+ in AdSpend)...

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

👓 Unique Clarity Blue Glasses Ad With Nearly $1.5M in AdSpend

The first ad we chose for this week has nearly $1.5m in adspend, and consists of a ‘banned’ claim and an illegal hook - but still works! Check it out:

Let’s get into more details and see what this ad is all about:

🧠 Hook

Opens with: “Should these glasses be illegal in the US?” — an instant curiosity gap.

The hammer smashing scene amplifies danger and controversy, making the viewer pause to see why a simple pair of glasses could be “illegal.”

🎯 Problem Setup

Personal story style: “My friends roasted me for buying Miracle Glasses online.” 

This frames the narrator as a relatable skeptic turned believer, building authenticity while reintroducing the product name “Clarity Blue.”

📊 Demonstration & Proof

Quick visual contrast: footage of traffic coming into focus through the lenses, text overlay “whether you’re reading a book or looking across a room.”

The ad then delivers feature #1 — “Automatically adjusts to your eyes.” Real-world clarity demos sell experience over explanation.

💡 Feature Stack

Structured “7 reasons why” segment:

1️⃣ Auto-adjusting focus (vision tech claim)
2️⃣ Blue light + UV protection
3️⃣ Lightweight comfort
4️⃣ Impact resistance
5️⃣ All-purpose usability
6️⃣ Universal fit for any age
7️⃣ One-time purchase, no hidden costs

Each feature gets its own B-roll visual (screens, sunlight, impact test, daily use), maintaining pacing and engagement.

🧩 Authority & Controversy Layer

“Banned from Amazon, Walmart, and Home Depot for being too powerful.”

This line turns a limitation into a status symbol. Similar to “the ad they don’t want you to see,” it reframes rejection as proof of superiority.

📱 CTA & Urgency

Switches tone to fast-paced sales close: 50% off + 30-day money-back guarantee + “deal won’t last long.”

The final call — “click below before your friends start begging for the link” — ties back to the opening narrative for emotional closure.

Besides this specific ad, this advertiser has many other big-spenders worth checking out:

🍄☕ Unique Mushroom Coffee Ad With Over $1.3M in AdSpend

The next ad - a MUSHROOM coffee ad! Yes, that’s right - check it out:

Now let’s dive deeper and analyze what makes this ad work so well:

🧠 Hook

The line “You’re not fat — you just have too much cortisol” instantly reframes the problem.

It hits a universal pain point (belly fat) but gives emotional relief through externalization: “It’s not your fault.” The juxtaposition of “arms look like this / belly looks like this” uses visual empathy and contrast to grab attention.

🎯 Problem Setup

Explains how cortisol works: “It tells your body to store fat right in your belly.”

Paired with 3D body models, this section builds scientific credibility and helps the viewer see their problem internally, not just feel it.

Language like “visceral fat,” “inflammation,” and “feeling bloated” bridges science with relatable experience.

📊 Relatability Sequence

Lines like “That’s why no matter how hard you work out…” and “why you wake up tired even after a full night’s sleep” connect lifestyle frustration with the hormonal explanation.

This creates emotional payoff: the audience feels understood and primed for a solution.

💡 Transition

Soft pivot from general methods (“yoga, breathing”) to “but those don’t fix the root cause.”

This bridges into the solution reveal naturally without sounding salesy.

⚙️ Solution & Mechanism

Introduces Everyday Dose with precise ingredient logic — every element tied to cortisol regulation or energy balance:

• Lion’s Mane: focus and brain health

• Chaga: antioxidant + anti-inflammatory

• Collagen: gut + joint support

• L-theanine + Coffee: calm focus, no jitters
  This science-based narrative positions the brand as functional, not hype.

🌿 Proof & Brand Credibility

Mentions sourcing (“Austin, Texas,” “trusted growers,” “organic, GMO-free”) to establish quality and transparency — key for wellness buyers skeptical of “mushroom coffee” claims.

☕️ Lifestyle Integration

Visual demo: coffee pouring into a glass with on-screen text “slightly sweet taste.”

The low-calorie line (“just 25 calories — less than half a banana”) reinforces both indulgence and control.

This advertiser also has many other cool ads to take inspo from, with millions of $$$ in ad spend… 👀

🚶‍♂️AI Tai Chi Indoor Walking App Ad ($1M+ in AdSpend)

Last but not least - an ad that’s fully AI! And it’s for a indoor walking app… check it out:

Let’s see what makes this ad work:

🧠 Hook

“Ladies over 220 pounds, do Tai Chi Indoor Walking to lose weight by Christmas.”

A bold demographic callout that hits attention and empathy simultaneously — this is the Dream Outcome Deadline formula in under 6 seconds.

🎯 Engagement

The follow-up Q&A (“How many times should I go to the gym?” “Zero.”) reframes conventional logic.

This tension between expected advice and new wisdom hooks viewers deeper.

💡 Solution Framing

When asked, “What if my mom starts tomorrow?” the coach responds, “Perfect. You won’t even recognize her.”

This bridges generations (daughters buying for mothers) and introduces social proof by implication — it works even for older women.

📊 Mechanism Reveal

“After 40, the gym breaks you. Tai Chi Indoor Walking heals you.”

This single line encapsulates the entire offer mechanism — it’s gentle yet powerful, creating safety-based desire.

💪 Ease & Accessibility

“No equipment. Just do it for 9 minutes a day.”

The “9 minutes” specificity makes the program feel achievable — a psychological sweet spot between minimal effort and believable commitment.

📱 CTA

“Click the link, get the app, start tomorrow.”

Direct, confident, and immediate — exactly how a performance CTA should sound for a low-friction subscription product.

Not very surprising that this advertiser also has other cool ads you could model after, don’t forget to check them out:

With that, we’re all done for this week! 🚀

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

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