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- 👂[3 Ad Thursday] Hearing Aid Ad With $300k+ AdSpend You Need to See Today
👂[3 Ad Thursday] Hearing Aid Ad With $300k+ AdSpend You Need to See Today
Plus: Hers’ GLP-1 weight loss ad and a dermatologist-backed shower filter spot.
Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday!
Each Thursday we’ll be diving into our VidTao YouTube ad library to uncover 3 high-performing YouTube ads driving results.
This week we’ve got three high-performing YouTube ads for you to check out & model, including:
🤸 Compounded GLP-1 Weight Loss Ad (Brand: Hers)...
👂Oracle Hearing Aid Ad With Over $300k in AdSpend…
🚿 Filtered Shower Head Ad (Shower Envy)...
Ready to check the ads out?
~ update from our friends at Funnel of the Week ~
Air Fryers, ‘Dark Posting’ & Category Creation for
a $4B Market
Our friends at Funnel of the Week just released a new funnel breakdown…
…This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.
The product? Shampoo bars. The angle? No longer “eco-friendly” - now it’s hair transformation stories like:
“My hair grew 4 inches in 2 months”
“Finally found the solution for my thin, lifeless hair”
And the growth opportunity is huge:
US shampoo bar market: $4.13B, growing 7.7% annually
Only 35% of consumers know this category exists
Only 8% have tried solid shampoo bars
Inside this breakdown, you’ll see:
✓ All “dark post” influencer accounts running now - and how they target different demos
✓ Creative strategy that shifts from eco benefits to personal transformation
✓ The awareness stage moves that take someone from “never heard of it” to “ordering today”
✓ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)
Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.
👂 Oracle Hearing Aid Ad With Over $300k in AdSpend
Check out this oracle hearing aid ad we found inside VidTao.
Check it out:
This ad's estimated total ad spend is over $300k!
These are some of the elements this ad combines:
✅ 1. Curiosity + Conspiracy Hook
Starts with: “This is the hearing aid secret your insurance company doesn’t want you to know.” Classic DR opener—immediately creates intrigue, taps distrust of big corporations, and primes viewers for a disruptive offer.
✅ 2. Price Anchoring & Value Flip
Frames the pain: hearing aids cost $4,000–$6,000 (“highway robbery”). Then contrasts Oracle’s price at just $99, positioning it as the same advanced tech without the markup. This massive value contrast is the ad’s backbone.
✅ 3. Industry Villainization
Blames high costs not on technology, but on markups, offices, middlemen, marketing. This villain narrative makes Oracle feel like the “honest disruptor.”
✅ 4. Feature + Benefit Stack
Quickly outlines functional features: digital noise reduction, speech enhancement, 20-hour rechargeable battery, tiny + discreet fit. Each one is paired with outcome benefits: clearer conversations, normal TV volume, enjoying grandkids’ voices.
✅ 5. Social Proof & Relatability
Drops in multiple testimonials with concrete proof: Margaret reducing TV volume from 58 → 23, hearing whispers from grandkids. Real-world details add authenticity and show transformation.
✅ 6. Scarcity & Urgency Layer
Shows a live counter dropping from 317 → 137 → 114 units, with warnings of a 12-week restock delay. This builds real-time urgency and FOMO.
✅ 7. Bonus Incentive + Guarantee
Stacks the offer further with a free $69 charging case for 24 hours only, and a 30-day no-risk money-back guarantee. These remove objections and sweeten the deal.
✅ 8. High-Pressure Direct Response Close
Ends with repeated, urgent CTAs: “Act now, not tomorrow, not tonight—right now.” Adds countdowns, unit depletion, and bold ultimatums (“your ears and your wallet will thank you”).
This advertiser has quite a few landing pages in use too, and you can check them all out using VidTao ad spy tool:
🕵️ Want to “Spy” on over 23 million YouTube ads (and landing pages)?
Go here to claim your free trial of the VidTao Premium YouTube Ad Library👇
🤸 Compounded GLP-1 Weight Loss Ad (Brand: Hers)
Next up, we stumbled upon this compounded GLP-1 weight loss ad inside VidTao:
This ad's estimated total ad spend is over $130k!
These are some of the elements this ad combines:
✅ 1. Relatable Problem Hook
Opens with: “Struggling to lose weight?” — directly addressing the viewer’s frustration. Immediately grounds the ad in a universal pain point that primes viewers for a solution.
✅ 2. Social Proof via Testimonials & Transformations
Uses multiple customer voices, sharing personal struggles and weight-loss outcomes (e.g. “lost 16–17 lbs in 3 months,” “mom of three who works full-time”). Combined with before/after visuals, this builds credibility and emotional relatability.
✅ 3. Anchoring Credibility With Science
Reveals that Hers offers compounded GLP-1 injections containing the same active ingredient as name-brand medications (Ozempic/Wegovy). This leverages the authority of popular, trusted weight-loss drugs while framing Hers as a more accessible alternative.
✅ 4. Emotional Benefits Beyond Weight
Testimonials emphasize confidence, energy, and lifestyle improvements (“I don’t get out of breath anymore,” “catalyst for feeling healthy inside and out”). These expand the value proposition beyond just pounds lost.
✅ 5. Accessibility & Convenience Framing
Differentiates from traditional medical systems:
No insurance required
No in-person visits
100% online access
Free shipping if prescribed
This makes the program feel frictionless and modern, lowering barriers for hesitant viewers.
✅ 6. Ongoing Support & Trust Layer
Positions Hers as not just a prescription service but an ongoing partner:
Specialists adjust treatment if not working
Unlimited messaging with licensed providers
“Sustainable resources for life after treatment”
This continuity promise builds long-term trust and credibility.
✅ 7. Clear, Low-Friction Offer
“Simple all-in pricing” with care included sets expectations upfront. The offer ends with an easy, action-oriented CTA: “Take the free assessment to get started today.” This makes the next step concrete and low-risk.
This advertiser has many other big-spending ads, don’t miss out:
🚿 Filtered Shower Head Ad (Shower Envy)
Lastly, check out this filtered shower head ad we found inside VidTao:
This ad's estimated total ad spend is over $100k!
These are some of the elements this ad combines:
✅ 1. Viral Curiosity + Financial Hook
Opens with: “This viral shower head boosts water pressure and cuts your water bill by 30%.” Immediately grabs attention by combining virality, money-saving benefit, and personal-care angle.
✅ 2. Authority Anchor
Introduces Dr. Emily Hart, dermatologist and mother of two. Establishes trust, expertise, and relatability.
✅ 3. Relatable Storytelling Setup
Narrates how even though Dr. Emily showered daily, her skin/hair felt bad until a vacation in Switzerland. The contrast creates intrigue and positions water quality as the hidden culprit.
✅ 4. Root-Cause Reframe
Reveals that U.S. water pollutants (chlorine, fluoride, metals, microbes) damage skin/hair. This makes the shower head a necessary health solution rather than a luxury.
✅ 5. Affordable Disruption vs. Expensive Alternatives
Calls out that most filters cost “over thousands of dollars,” then positions Shower Envy as the affordable, smart solution.
✅ 6. Feature + Benefit Stack
Filters out pollutants
Boosts pressure 200% (spa-like shower)
Cuts bills 30% (stop button)
Easy DIY install in 5 minutes
Each feature is paired with direct, tangible outcomes for credibility.
✅ 7. Proof Layer With Clinical Test
Reports that 97/100 patients saw improved skin/hair within a week. Adds statistical authority and social validation.
✅ 8. Conspiracy + Backstory for Drama
Mentions lawsuits from big water filter companies and how demand created a 50,000-order waitlist. This dramatizes the product as a consumer-fighting, underground movement.
To finish off with, let’s also take a quick look at what this advertiser’s landing page looks like:
Want to brainstorm with us on new ways to scale your business with
YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session here:
And with that, we’re all done this week! 🚀
We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!
Want more insights like these?
Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!
And btw… If you have questions about YouTube ads?
Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.
Have a great week!
PS - Go here to Claim Your Free Trial of VidTao Premium: Access 23 Million YouTube Ads & Their Landing Pages!
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