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- 💻 [3 Ad Thursday] "Boring" Product, Funny Ad: $4.6 Million Ad Spend
💻 [3 Ad Thursday] "Boring" Product, Funny Ad: $4.6 Million Ad Spend
Plus: lead gen ad with $550k adspend , and free trial ecomm offer 👀
Welcome to this week’s VidTao 3 Ad Thursday!
Each Thursday we’ll be diving into our VidTao YouTube ad competitive intelligence platform to uncover 3 high-performing YouTube ads driving results.
This week we’ve got three high-performing YouTube ads for you to check out & model, including:
Hilarious project management software ad with over $4.6 million ad spend…
Lead gen ad with an estimated total spend of over $550k…
Healthy coffee eCom ad with an inspiring landing page…
Ready to check the ads out?
~ update from our friends at Funnel of the Week ~
The “End of an Era” for MMO Info Products?
The FTC is cracking down hard on MMO info products. Recent cases, like this recent $16.7 million settlement against several Info Product Owners, show the increasing enforcement:
Now more than ever, compliance is key for “Make Money Online” offers.
That’s why this week’s Funnel of the Week funnel is so impressive - we cover a 100% compliant “make money online” offer that’s flying under the radar, and generating serious results.
Even more impressive—they’re selling a $5,000 mentorship product without any sales calls.
Want to see how they’re doing it?
Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.
💻 Hilarious Project Management Software Ad With Over $4.6 Million Ad Spend (ClickUp)
We’re starting off strong today with this funny ad by the brand ClickUp for a project management and productivity platform. Check it out:
This ad's estimated total ad spend is $4.6 million, with over $250k spent in the past 30 days!
They have multiple landing pages in use…
…and these are some of the components included in the ad for its effectiveness:
⚡Audience-Specific Humor
⚡Personified Brand Critique
⚡Highlighting Pain Points
⚡Contrast Between Tools
⚡Conversational Tone
⚡Clear CTA
This brand has many other big-spenders worth checking out for some inspo 👀:
🕵️ Want to “Spy” on over 10 million unlisted YouTube ads (and landing pages)?
Go here to claim your free trial of all new VidTao 2.0 YouTube Ad Library👇
💥 Lawyer Connects - Lead Gen Ad With Estimated Total Spend of over $550k
Next up, we found this lead gen ad by the Lawyer Connects inside VidTao, with estimated total ad spend of over $550k! 💰
Let’s dissect this ad and see what are some of its main elements:
💡 Hook with Strong Visual and Auditory Impact
💡 Immediate Targeting and Qualification
💡 Social Proof and Financial Incentive
💡 Addressing Objections Head-On
💡 Empathy and Empowerment Language
💡 Time Sensitivity and Urgency
💡 Simple CTA with Low Barrier
Additionally, here’s what their landing page looks like:
☕️ eCom Healthy Coffee Ad spending $1k/day (Exhale Healthy Coffee)
Final ad we picked for today is this coffee ad by Exhale Healthy Coffee we stumbled upon inside VidTao:
The ad starts with a bold opening statement 💥 and follows a problem-solution framework 🛠️, capturing attention right away. It builds credibility through testing 🧪 and includes a compelling founder story 👤, enhancing trust.
The health benefits are backed by science 🧬, reinforcing its effectiveness, while strong comparisons 🔍 emphasize its value.
Additionally, there's a focus on organic quality 🌱, appealing to health-conscious audiences.
Finally, let’s take a closer look at the very neat, polished-looking landing page this brand is using:
Notice the free trial + YouTube-specific coupon code for additional attribution insights:
Could an “uglier” more direct response type page work better?
What do you think?
Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session here:
And with that, we’re finished for this week, folks!
We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!
Want more insights like these?
Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!
And btw… If you have questions about YouTube ads?
Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.
Have a great week!
PS - Go here to claim a Free Trial of the all-new VidTao 2.0 YouTube ad library (complete with 10 million+ unlisted YouTube ads & their landing pages)
PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.