[3 Ad Thursday] 📈 2 Very Different Supplement Ads... And Both Work Incredible!

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad library to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• 🌸 Tai Chi Walking - The AI Generated Podcast Ad ($460+ in AdSpend)...

• 🐻 Grüns - The Bear Coach-Led Ad With over $1.9M Estimated AdSpend…

• 🧠 Supplement Ad — The Founder Confession Ad That Exposes the Industry…

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

🌸 Tai Chi Walking - The AI Generated Podcast Ad ($460+ in AdSpend)

First ad we chose for this week -  this Tai Chi Walking AI ad we found inside VidTao, with estimated total ad spend of over $460K!

Check it out:

Here are some of the elements this ad combines:

🎙️ Hook: Age-Specific Directive

Starts with an assertive statement:

“All women over 45 should start losing weight with Tai Chi walking.”

No brand intro, no soft entry - it commands attention.
It feels like advice from a trusted expert, not an ad.

🧠 Format Innovation: AI-Generated Conversation

Instead of traditional talking-head testimonials, the ad simulates a natural podcast chat.

Two AI-generated women ask and answer relatable questions (“What if I haven’t exercised in years?”).

This conversational format builds authenticity while bypassing skepticism toward overly polished ads.

💬 Empathy Engine: Fear & Reassurance Loop

The first speaker plays the hesitant viewer (“My coach says cardio is the only way”).

The second speaker provides calm, confident counterpoints (“He’s wrong. Gym doesn’t work at our age.”).

Each objection is neutralized with a nurturing tone - turning skepticism into safety.

🪞 Mechanism = Minimal Effort + Quick Wins

“9 minutes a day.”

“No equipment.”

“Start small.”

Each phrase collapses perceived effort barriers - crucial for a 45+ audience that’s fitness-resistant.

It also uses temporal proof: “In 3 days… in 7 days… in a month…” to build micro-commitment momentum.

💗 Emotional Core: Relief from Failure

The contrast with “the gym doesn’t work anymore” taps into years of frustration.

It reframes slowness and gentleness as intelligent - a comforting identity shift for the target demo.

🖱️ CTA Framing

Ends with a clear and friendly next step:

“Just click the link, get the app, and start tomorrow.”

No hard sell -  it sounds like personal advice, not marketing language.

The black-screen outro (“Tap now ↓”) seals the pattern with modern, minimal urgency.

Let’s also take a look at what this advertiser’s landing page looks like:

🐻 Grüns - The Bear Coach-Led Ad With over $1.9M Estimated AdSpend

Next up - this interesting superfood gummy supplements ad we found inside VidTao:

Its estimated total ad spend is over $1.9M 🤯

These are some of the elements this ad combines:

🎬 Hook + Character Introduction

A giant green bear in a gym interrupts two humans:

“Janet, when’s the last time you had a vegetable?”

Within seconds the brand signals tone (funny + educational) and positioning (healthy but not serious).

The mascot is impossible to ignore - a pattern interrupt that anchors the viewer before product context appears.

🥦 Concept Bridge → Product Reveal

“Meet Grüns - a daily pack of 8 gummies with all the superfoods you need to thrive.”

The bear functions as a comedic “coach” explaining nutrition to humans.

It blends authority (he knows what’s healthy) with relatability (he’s a literal snack mascot).

💚 Education Without Boredom

Instead of slides or voice-overs, the script uses dialogue to teach:

• Whole-food ingredients call-out (“Organic spinach I can read it!”)

• Nutrient bundle recap (Vitamin C, Zinc, Adaptogens)

• Micro-benefit stack (mood, anxiety, energy)

 It’s scientific copy camouflaged as banter.

🍓 Mechanism + Relatability

“They’re basically fruit snacks with benefits … your childhood gummies grew up.”

That line is the entire positioning in one sentence -  comfort + function.

The “gym guy skeptic” acts as audience proxy, voicing the doubt that “healthy must taste terrible.”

When he loves the taste, the ad delivers its emotional payoff.

📊 Visual Storytelling + Brand World

• Color palette = green/yellow = health + energy

• Cutaways to ingredient tables, whiteboards, and review montages

• Kinetic text (“Take on the Go!” / “Only 20 Calories”) reinforces benefits visually

It feels like a Pixar fitness parody meets DTC education ad.

💡 Offer + CTA

“Click the link now and jump-start your journey to comprehensive health.”

Ends on social proof (25 000 + reviews) and community framing (“Grüns Superstars”).

The bear remains the voice throughout - a consistent identity anchor for the brand long-term.

Here you can check out other cool ads by the same advertiser for some additional inspo, don’t miss out:

🧠 Supplement Ad — The Founder Confession Ad That Exposes the Industry

Aaand last for today, but certainly not least - a supplement ad:

Its estimated total ad spend is nearly $170K!

These are some of the elements this ad combines:

🎬 Hook + Emotional Trigger

The ad opens with a man in a store aisle saying,

“Never buy magnesium from the store.”

It’s a direct, polarizing opener -  instantly sparking curiosity and distrust toward mainstream products.

💬 Shift to Founder Storytelling

Cut to a podcast-style setup with the founder explaining the “dirty truth” behind supplement manufacturing.

He exposes cheap store brands as contaminated with heavy metals like lead, cadmium, and arsenic, a shocking and believable claim thanks to the calm, rational delivery.

🧪 Proof + Industry Scandal Framing

He builds credibility by saying he sent popular store brands to three independent labs - all showed contamination.

This transforms what could sound like marketing into a whistleblower narrative.

By exposing systemic flaws, he creates a moral foundation for his own brand.

⚖️ Mission Contrast

“I started Organixx Ocean because I wanted supplements I could actually trust.”

He contrasts “profit vs. purity”, positioning Organixx as the rare brand that refuses to cut corners.

He lists the operational sacrifices - paying more for ingredients, fewer supplier options, handling customer service in-house - which all serve as tangible proof of integrity.

🌙 Product Benefit Layer

Once trust is established, the founder ties back to the emotional benefits of magnesium:

• Better sleep

• Less muscle cramping

• Reduced stress

The transition feels earned - benefits come after credibility, not before.

📉 Offer Close + Soft Urgency

Ends with a simple, non-hyped CTA:

“Up to 60% off — for a little longer.”

It feels exclusive but believable, fitting the calm tone of the ad.

To finish off with, here’s a quick scroll through their landing page:

That’s all for this week, folks! 🚀

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

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