[3 Ad Thursady] 🛏️ This Memory Foam Pillow Ad Spent $800k+ on YouTube

Welcome to, or welcome back to this week’s VidTao 3 Ad Thursday!

Each Thursday we’ll be diving into our VidTao YouTube ad library to uncover 3 high-performing YouTube ads driving results.

This week we’ve got three high-performing YouTube ads for you to check out & model, including:

• 🎙️ Podcast-Style Ad With Over $100k in AdSpend (Supra Human)...

• 💊 Women Menstrual Supplement Ad ($100k+ AdSpend)...

• 🛏️ Memory Foam Pillow Ad With $800k in AdSpend…

Ready to check the ads out?

Let's dive right in and take a closer look at this week's YouTube ad standouts and discover what makes them so successful.

🎙️ Podcast-Style Ad With Over $100k in AdSpend (Supra Human)

Our first ad pick for the analysis this week is this podcast-style Supra Human ad we found while browsing VidTao.

Check it out:

This ad's estimated total ad spend is over $130k!

These are some of the elements this ad combines:

1. Hyper-Targeted Hook

The ad wastes no time. Opening line:
“If you’re a man who makes at least 150k a year…”
This instantly qualifies (and disqualifies) viewers. It’s polarizing, but in direct response, that’s a feature, not a bug. It positions the offer as premium and exclusive.

2. Celebrity Visual Shortcut

By referencing Thor (Chris Hemsworth) and Brad Pitt in Fight Club, the ad creates an immediate aspirational mental image. No need for lengthy descriptions - the audience already knows exactly what “shredded” looks like.

3. Elevated Positioning: White-Glove Service

By calling it a “fully tailored white-gloved approach”, the ad frames the program as something luxurious and inaccessible to “average Joes.” This is crucial for high-income positioning - the audience isn’t buying workouts, they’re buying status.

4. Social Status & Shame Triggers

The ad digs into insecurities beyond the mirror:

• Respect: “Your neighbors and coworkers won’t really respect you.”
  

• Family legacy: “Your kids won’t look up to you.”
  

• Marriage tension: “Your wife secretly wishes you looked like her best friend’s husband.”
  This isn’t about fitness anymore - it’s about self-worth, family dynamics, and masculine identity.

5. Emotional Gut Punch

Lines like “deep down you’re weak and out of shape” hit hard. It’s confrontational, but it amplifies pain points enough to make the solution feel urgent.

6. Proof & Authority Layer

The credibility comes from 6,000 men already helped, plus 80+ employees and a top medical team. This reframes it from “fitness coaching” to “elite performance optimization.”

7. Strong Guarantee

The promise: “I’ll get you shredded or you won’t pay a dime.”
That’s not just risk reversal - it’s bold confidence, almost a dare. Perfect for this alpha-toned positioning.

8. Exclusivity + Aspirational Filter

Two requirements:

1. Make at least $150k/year
   

2. Want a six-pack

Instead of making the barrier a drawback, it adds prestige. It makes signing up feel like joining a club for successful men.

Additionally, here’s a quick look at this advertiser’s VSL landing page in use:

💊 Women Menstrual Supplement Ad ($100k+ AdSpend)

Next up, we got this women supplement ad we found inside VidTao, with total ad spend of nearly $100k:

Here are some of the elements this ad combines:

1. Contrarian Medical Hook

The ad starts strong with: “Your hip pain isn’t arthritis. Your doctor’s probably never even heard of it.” This grabs attention by challenging conventional wisdom and instantly creating intrigue + skepticism.

2. Relatable Pain Storytelling

The narrator uses vivid personal details (doomscrolling at night, sleeping on the bathroom floor) to dramatize the problem. It makes the pain not just physical but emotional and social — missed sleep, desperation, frustration with doctors.

3. Authority Undermining / Villain Setup

Every doctor gives a different (wrong) answer. One even prescribes antidepressants. The ad reframes the medical establishment as clueless, missing the real issue because X-rays can’t see tendons. This creates distrust in the traditional solution and primes the audience for an alternative.

4. Community Validation (Tribal Proof)

The breakthrough comes not from a doctor, but from a Facebook group of women. This introduces the "tribe effect" — you’re not alone, thousands of women are discovering the real root cause together.

5. Science Made Simple

The explanation of menopause → estrogen drop → collagen loss → tendon breakdown turns a complex medical issue into an “aha” moment. The animation visuals help lock in the science while keeping it digestible.

6. Social Proof & Virality

The pivot to “over 2 million women found relief” uses viral buzz as credibility. It signals this isn’t fringe or risky — it’s a proven, widely adopted solution.

7. Transformation Arc

Personal testimony transitions from crippling pain → sleeping in bed again → dancing at a wedding. These escalating milestones show not just relief, but a regained quality of life.

Let’s also take a quick look at this advertiser’s lander in use:

🛏️ Memory Foam Pillow Ad With $800k in AdSpend

Last, but definitely not least - check out this cool memory foam pillow ad we found inside VidTao, with estimated ad spend of nearly $800k! 💰

These are some of the elements this ad combines:

1. Listicle-Style Curiosity Hook

The ad kicks off with: “Here are nine trailblazing reasons why Derila Ergo is a game-changer in sleep technology.”
This hook borrows from Buzzfeed-style content marketing - listicle format promises multiple payoffs, keeping viewers watching through all nine.

2. Problem Creation via Contrast

Positions the enemy early: “old sweaty, bacteria-ridden, spine-bending pillows.”
By reframing the everyday pillow as unhealthy and outdated, Derila becomes a must-have replacement, not just a nice-to-have.

3. Multi-Benefit Framing

Instead of focusing on one problem, the ad stacks benefits: reduced snoring, better posture, stress reduction, improved circulation, collagen support, skin health, even ear comfort.
This approach widens the appeal - there’s “something for everyone” in the list, increasing the chance that at least one benefit hooks the viewer.

4. Pseudo-Scientific Proof Layer

Throughout, the ad leans into scientific-sounding claims:

• “Raises your chin and opens your breathing tract”
  

• “Improves oxygen intake needed to reduce stress and improve cognitive function”
  

• “Poor sleep posture spikes cortisol, which affects hormone balance and collagen”
  These lend credibility while dramatizing the stakes of bad sleep.

5. Emotional Payoff

Ties technical benefits back to aspirational outcomes: “wake up refreshed, pain-free, and full of energy.”
Moves from problems avoided to life transformation.

6. Social Proof & Herd Effect

Drops a key line near the end: “Thousands of satisfied customers are already waking up refreshed.”
Creates FOMO while normalizing purchase (“everyone else is doing it”).

7. Offer Stack + Urgency

Pushes immediacy: “exclusive discount” + “time is ticking, don’t wait.”
Combines scarcity (deal could disappear) with urgency (act now).

8. Strong, Emotional CTA

Ends on a transformation promise rather than just a product push:
“Click the link now and transform your sleep forever.”
This frames the pillow as a gateway to a new identity, not just a bedding upgrade.

P.S. Don’t forget to check out other big-spending ads by this advertiser via VidTao for some additional inspo 😉

With that, we’re all done for this week! 🚀

We hope this week’s selection of high-performing ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 3 Ad Thursday, where we’ll continue breaking down winning strategies from the best YouTube ads in the game!

And btw… If you have questions about YouTube ads?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

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