💡2 YouTube Shorts Ads With Millions of Views And Both Work Like Magic??

Want to see some YouTube Shorts ads that are scaling right now?

You’re in luck…

Because today is 2 Shorts Tuesday. Why YouTube Shorts ads?

Because YouTube Shorts ad inventory is only going to keep growing:

…And critically, most DTC & Direct Response advertisers are still under-leveraging YouTube Shorts as an ad placement.

(and the upside is huge)

So, what are some ways you can succeed with YouTube Shorts ads?

Let’s take a closer look at 2 YouTube Shorts ads doing well right now:

🛌 Ad #1: “If You Sleep Like This, You’re Probably Waking Up in Pain” — Ergonomic Pillow for Side Sleepers

Our first ad pick for this week feels like honest advice from a friend who’s been there.

It starts with a personal sleep struggle, walks you through the physical causes of neck and shoulder pain, and ends with a clear product demonstration and gentle CTA:

✅ Personal pain story = high relatability
✅ Physical logic = compelling demonstration
✅ Clear transformation = problem → solution
✅ CTA tied directly to relief

This shorts ad has over 6 million views since it’s launch in April:

Let’s now dissect it and get into more details:

Hook – "If You Sleep on a Pillow Like This…"

Visual: Standard pillow shown next to side sleeper posture

✅ Why it works:

• Opens with a pain-first statement: "You're causing a lot of stress in your shoulder."

• Lists concrete symptoms: shoulder pain, neck pain, headaches

• Delivered in a relatable, frustrated-but-hopeful tone

Middle – Personal Fix + Product Breakdown

Visual: Speaker demonstrates head-in-divot and arm-under design

✅ Why it works:

• “This is how I fixed it for me” = trusted testimonial format

• Focus on side sleeper positioning makes it super targeted

• Small design elements (divot, armrest) = strong perceived innovation

CTA – “Big Sale, Linked Bottom Left”

Visual: CTA + urgency cue (“before they run out”)

✅ Why it works:

• Native CTA language: "If there's a yellow basket, it's still in stock."

• Feels like a personal recommendation, not a pitch

🔐 Key Takeaways from this Ad

• Strong emotional and physical pain tie-in

• Personal story creates trust

• Clear explanation of product benefits and design

• Easy, non-pushy CTA matched to user behavior

Here’s what this advertiser’s landing page looks like:

🎧 Ad #2: Silent Proof Demo Using Popular TikTok Sound

This second ad has no dialogue but doesn’t need it.

The formula? Quick cuts, trending sound, and repeated visual proof. Built to autoplay, scroll-stop, and convert in silence:

✅ Visual repetition = memory + clarity
✅ Popular TikTok sound = social proof by trend
✅ Contrast edits = intuitive before/after
✅ Built for watch-to-the-end loop

This ad has gained over one million views since March:

Hook – High-Contrast Product Reveal

Visual: Fast zooms on product, before/after use comparisons

✅ Why it works:

• No intro needed, jumps right into payoff

• Perfectly loopable without sounding like an ad

Middle – Zoom Cuts + Overlay Text

Visual: Slow-mo, transformation cues, product in motion

✅ Why it works:

• Overlays do all the talking

• Trend sound adds viral feel without effort

CTA – Unspoken but Clear

Visual: Text overlay + yellow cart icon

✅ Why it works:

• Leans into native Shorts behavior (tap, don’t overthink)

• CTA is visual, no break in flow

🔐 Key Takeaways from this Ad

• Trend + transformation = native to TikTok/Shorts culture

• Doesn’t try to educate—just demonstrates

• Perfect template for low-dialogue, high-impact ads

• CTA is embedded visually, not verbally

To finish off with, here’s what this ad’s lander looks like:

With that, we’re all finished for this week! ✅

We hope this week’s selection of high-performing YouTube Shorts ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 2 Shorts Tuesday…

…where we’ll continue breaking down winning YouTube Shorts Ads you can break down + model for your own creatives & campaigns.

And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

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PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.