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[2 Shorts Tuesday] Mobility Toolkit + “Hidden” Gutter Service

✌️ Breaking down our favorite YouTube Shorts Ads Scaling Now

Author

VidTao
November 25, 2025

Want to see some YouTube Shorts ads that are scaling right now?

You’re in luck…

Because today is 2 Shorts Tuesday. Why YouTube Shorts ads?

Because YouTube Shorts ad inventory is only going to keep growing:


5 Reasons Why More Creators Are Choosing YouTube Shorts Instead of TikTok

#1 - 💰 MORE MONEY 💰
YouTube made it easier to earn money with YouTube Shorts in 2024 by letting creators take a cut of ad money from their Shorts—a better deal than TikTok’s confusing payment system.

This works for both short videos and regular YouTube content, making it safer for creators who want steady income.

#2 - ⛔TikTok Ban Rumors/Reality⛔
Rumors (and a quick reality) of a TikTok ban in the U.S. made many creators start posting on YouTube Shorts just in case. YouTube even let Shorts videos be 3 minutes long starting October 2024, copying TikTok’s style while giving creators more flexibility.

YouTube’s Big Advantages

#3 - 📈Built-in audience📈 
Shorts get boosted by YouTube’s recommendations and trending lists, helping creators grow faster. TikTok doesn’t connect as well to other apps or longer videos.

#4 - 🆕Different viewers🆕 
YouTube’s users are often older (25-34) vs. TikTok’s teen-heavy crowd, so creators can reach new fans.

#5 - 🤦‍♂️Creators Are Fed Up With TikTok🤦‍♂️
Many say TikTok’s rules change too often, and they’re tired of worrying about bans. YouTube feels more stable, especially with Google’s support for targeting the right audiences. The 3-minute Shorts also let them tell better stories without switching apps.

…And critically, most DTC & Direct Response advertisers are still under-leveraging YouTube Shorts as an ad placement.

(and the upside is huge)

So, what are some ways you can succeed with YouTube Shorts ads?

Let’s take a closer look at 2 YouTube Shorts ads doing well right now:


The tracking metric you've never heard of that 4x'd a $750M business 📈


99% of DTC Subscription brands miss this

Duolingo was stuck in 2018.

Yes, $750M in revenue & 40 million+ daily users…

But growth?

Flatlining.

Hundreds of tests running… Nothing moving the needle.

They were trapped optimizing metrics everyone tracks: conversion rates, retention rates, acquisition costs.

Then they used a framework that flips traditional tracking on its head…

…exposing the ONE metric that mattered most...

…buried in every DTC subscription brand's biggest blind spot.

When they tested it against everything else — new user acquisition, reactivation campaigns, onboarding flows — this one metric had 10x more impact than all of them.

The result?

4x growth.

Not from better ads. Not from new traffic sources. Not from a rebrand.

From tracking one transition that 99% of subscription brands completely ignore.

Want to see how you can uncover your DTC subscription business’s “magic metric”?

VidTao Co-Founder Brat Vukovich just wrote an article inside his weekly newsletter, The Dashboard, walking you through exactly how to dig into your own subscription business and uncover this golden insight.

PS — The Dashboard is where Brat shares weekly notes on building Bratrax, buying media, and making sense of performance data - without the fluff.

PPS — Send this link to a friend who needs it: blog.bratrax.com

Ad #1: 🧘‍♂️ “Mobility Toolkit” — Pain Reframe, Plug-and-Play Fix

Here’s our first ad pick for this week:

Core play: Reframe pain from “aging” to “improper training,” then sell a simple system that plugs into any routine.

Structure

  • Hook: “Feeling stiff, sore and injured is not a consequence of getting older.” Bold, contrarian belief shift that creates tension.

  • Problem sizing: Viewers “don’t know where to start,” “how to structure,” or “fit it in.” The copy names execution hurdles, not abstract pain.

  • Solution frame: “Simple and proven system” that plugs into daily life “to instantly start eliminating muscle tightness, joint pain and recurring injuries.” Clear usage outcome, not jargon.

  • Offer anchor: “Lifetime access for cheaper than a single PT session.” Strong price contrast to a known expense.

  • CTA: “Click the link below to get started today.” On-screen arrow + big badge for LIFETIME ACCESS guides the thumb.

Visual system

  • Tight macro demos of stretches and loaded mobility

  • Big high-contrast captions with power words: “TRAINING STRUCTURE,” “MOBILITY TOOLKIT,” “INSTANTLY,” “LIFETIME ACCESS”

  • Clean, single-location set for speed and comprehension

Why it converts

  1. Belief flip creates demand: Pain ≠ age. If pain is a fixable training error, purchase becomes rational self-correction.

  2. Execution friction addressed: The script sells the plan more than the exercises.

  3. Price anchor with authority: PT session comparison gives immediate value context.

  4. High proof density in 30s: Multiple movements imply completeness without long explanation.

  5. CTA clarity: Visual arrow, badge, and “today” urgency reduce hesitation.

Swipe this

  • Open with a one-sentence belief correction tied to a common excuse.

  • Price anchor vs a well-known alternative service.

  • “Plug-in to what you already do” language to neutralize time objections.

Additionally, here’s what this ad’s landing page looks like:

~ update from our friends at Funnel of the Week ~

Air Fryers, ‘Dark Posting’ & Category Creation for
a $4B Market

Our friends at Funnel of the Week just released a new funnel breakdown…

…This time it’s a DTC beauty brand using dark posting + smart benefit repositioning to turn a decades-old niche product into a mainstream hit.

The product? Shampoo bars. The angle? No longer “eco-friendly” - now it’s hair transformation stories like:

“My hair grew 4 inches in 2 months”
“Finally found the solution for my thin, lifeless hair”

And the growth opportunity is huge:

  • US shampoo bar market: $4.13B, growing 7.7% annually

  • Only 35% of consumers know this category exists

  • Only 8% have tried solid shampoo bars

Inside this breakdown, you’ll see:

 ✓ All “dark post” influencer accounts running now - and how they target different demos
✓ Creative strategy that shifts from eco benefits to personal transformation
✓ The awareness stage moves that take someone from “never heard of it” to “ordering today”
✓ How this exact framework has created billion-dollar markets before (electric toothbrushes, plant-based meat, and more)

Ad #2: 🏠 “Hidden Gutter Service” — Insider Authority, Anti-Brand Angle, Zip-Code CTA

Check out this next ad:

Core play: Contractor authority reveals a referral-only service with lower prices because they avoid big-brand media spend. Scarcity is geographic and quota based.

This ad has over 1.3M views on YouTube… 👀

Structure

  • Hook: “Something most homeowners are in the dark about… 20 years in construction… hidden gutter service saving my clients a fortune.” Expert reveal + secret.

  • Why pricing is lower: “No commercials or billboards… no thousands burned daily on marketing.” Logical cost narrative instead of vague “discount.”

  • Social proof: “My renovation clients couldn’t believe the pricing.”

  • Scarcity and rollout: “Expanding to new areas,” “first 100 customers.”

  • CTA: “Pop your zip code in the link below… check if they’re in your area.” Micro-commitment, high intent.

Visual system

  • Satisfying before/after water flow and install shots

  • Tradesman on-site footage for credibility

  • Subtitle glow treatment to keep eyes on claims

Why it converts

  1. Insider frame builds trust: 20-year pro acting as advocate, not salesman.

  2. Cost logic beats hype: Media-spend arbitrage is a believable reason for savings.

  3. Hyper-local scarcity: Zip code checker + “first 100” pushes quick action.

  4. Problem vividness: Flooding, clogs, and cutting guards on a roof communicate value without long explanation.

Swipe this

  • “I’m in the industry, here’s what the big guys don’t tell you” format for any home-service offer.

  • Explain why the price is low with a cost-structure story.

Zip-code prequal form as the CTA to raise intent and cut CAC.

🕵️ Want to “Spy” on over 29 million YouTube ads (and landing pages)?

Go here to claim your free trial of the VidTao Premium YouTube Ad Library👇

That’s all for this week! 🚀

We hope this week’s selection of high-performing YouTube Shorts ads has sparked new ideas to test yourself!

Want more insights like these?

Stay tuned for next week’s VidTao 2 Shorts Tuesday…

…where we’ll continue breaking down winning YouTube Shorts Ads you can break down + model for your own creatives & campaigns.

And btw… If you have questions about YouTube ads or YouTube Shorts ads in particular?

Go here to schedule a free chat with our friends at Inceptly. Inceptly is a top Direct Response video ad agency, specializing in high-performing YouTube ad creatives & media buying.

Have a great week!

PPS - Are you spending $1k/day+ on Paid Ads? 👉 Go here to set up a free YouTube Ad brainstorm chat.